Home / Knowledge / News / Textiles / NZ exporters seek more wool promotion in Australasia
NZ exporters seek more wool promotion in Australasia
27
Mar '12
After witnessing a significant drop in sales of New Zealand wool in Australia as well as in the domestic market this season, wool exporters in New Zealand have stressed on the need to strengthen wool promotion activities in both the countries.

According to data, New Zealand's wool exports to Australia declined by 75 percent year-on-year this season.

John Dawson, President of Wool Exporters Council, said sales of wool carpets in the two Australasian countries are decreasing due to increased competition from solution-dyed nylon carpets.

The situation has further worsened because the prices of wool, which is used in making carpets, nearly doubled last year, he added.

Mr. Dawson said man-made fibres have attempted to reproduce many qualities that are naturally associated with wool.

He lamented that the advantages of using wool are not being properly explained to consumers at retail outlets.

The Campaign for Wool, launched to bring wool back into fashion and to highlight it as a fibre that is an eco-friendly and durable option to cheaper and more disposable alternatives, is largely focusing in the northern hemisphere, Mr. Dawson said.

He added that more resources need to be diverted by the Campaign for Wool towards informing consumers in New Zealand and Australia about the benefits of wool.

Stephen Fookes, The Campaign for Wool's New Zealand Chairperson, said the Campaign is working on a strategy to devote more resources towards wool promotion activities in Australia and New Zealand.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search