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OCM becomes KXIP's official suiting partner for IPL-V
Apr '12
OCM India Limited, India's leading producer and retailer of men's apparel fabric, has become the “Official Suiting Partner” for Kings XI Punjab (KXIP) team, for the fifth season of the T20 cricket tournament, which is scheduled to continue till May 27, 2012.

The collaboration would bestow OCM with several rights and privileges like right to display its logo on the team's official website and also on the team's apparels.

All the 22 players of the KXIP team would be wearing jerseys with OCM logo during the tournament. The new partnership would also ensure the appearance of team members and photo sessions at some special OCM occasions.

Expressing delight over having a leading men's suiting brand as team's "Official Suiting Partner", KXIP COO, Col. Arvinder Singh said they are sure that their association with OCM would prove to be rewarding.

Elaborating this, he said both the parties share same synergies, and added that with a strong team and excellent support they are all set to participate in the tournament with great enthusiasm.

OCM's association with the KXIP team is all attributable to its impressive strategy. The collaboration would provide the firm an exciting platform to improve its brand visibility through on-ground action, and also enhance its impact amongst the audience by reaching them through various media platforms.

Established in 1924, OCM's history and heritage are intrinsically linked to Punjab as it has its manufacturing facility in Amritsar.

OCM's fabric collection is a fusion of fashion and performance that well matches the on and off ground activities of a sporting team like KXIP.

Fibre2fashion News Desk - India

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