Home / Knowledge / News / Textiles / Vicki Payne partners with Soft-Tex Manufacturing
Vicki Payne partners with Soft-Tex Manufacturing
05
Jun '12
Soft-Tex Manufacturing Company, a manufacturer and distributor of specialty sleep products has signed an agreement to market and manufacture basic bedding for designer and Home TV personality Vicki Payne.

Soft-Tex will introduce a line of Bed Pillows and Mattress Pads which will speak to the designs and patterns in Vicki's other For Your Home collection.

Vicki is the host of the popular national television series For Your Home. “I am thrilled to partner with Soft-Tex to bring the For Your Home brand to consumers' homes. My style speaks to quiet luxury, comfort and ease. I truly believe that living simply and with quality is the highest form of luxury. There is no place within the home where this is more important than in the bedroom.” - said Payne.

“Vicki's design talent and marketing skills have drawn us to be a part of this license group” said Jeff Chiltion SVP of Sales and Business Development for Soft-Tex Soft-Tex focus is to add a style and quality to the basic bedding department with the Vicki Payne brand. “In all cases, we will offer 'the basics', but with each collection showand give customers something special” said Chilton.

Soft-Tex operates from Waterford, NY filling and finishing Bed Pillows and Toppers. imports and distributes Memory Foam items including Pillows, Toppers and Mattresses. They offer brands including Therapedic, Sensorpedic and Natures Rest. Soft-Tex has a showroom at 230 Fifth Avenue in NYC and have a representative office in Shanghai.

For Your Home with Vicki Payne products are also available in bedding from Royale Linens, towels from American Dawn, rugs, pillows and throws by Rizzy Home, fabrics by Westminster and bath accessories, window shades and draperies by Universal Home.

Soft-Tex Manufacturing Company

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search