Home / Knowledge / News / Textiles / Bedding giant Sealy join forces with Comfort Revolution
Bedding giant Sealy join forces with Comfort Revolution
14
Jun '12

Sealy Corporation, the largest bedding manufacturer in the world, has acquired a non-controlling interest in Comfort Revolutio, a company known for innovative foam products that offer an especially comfortable night's sleep.

Headquartered in West Long Branch, New Jersey, Comfort Revolution will continue to be led by Founder and CEO Michael Fux, and his management team will continue to control the company's day-to-day operations.

"Comfort Revolution has a track record of success. Their skill in developing and taking to market breakthrough specialty foam and gel bedding products complements Sealy's portfolio of specialty mattress products," says Sealy President and Chief Executive Officer Larry Rogers. "Michael's reputation in the industry, supplier contacts, relationships with major customers and legacy of innovation truly set the company apart."

Following Sealy's announcement last fall to create a separate division to focus on specialty mattress products, this latest move signals Sealy is taking a broader approach to the entire specialty products category and is willing to invest in new technologies and expertise to drive growth.

"Sealy's long term vision is to be a total sleep solution provider, which extends beyond our traditional mattress business, and our strategic partnership with Comfort Revolution is a very big step for us in that direction," said Rogers.

The companies saw exciting possibilities for a long-term strategic relationship to introduce new products around the world. Sealy has been a leader in mattresses since 1881, and Comfort Revolution foam products have received a strong response in the United States.

"Sealy gives us the strength to reach around the globe with our revolution in comfort, and the resources to explore even-more innovative solutions," Fux says.

Sealy and Comfort Revolution will immediately begin selling portable/bed in a box foam mattresses under both brands and anticipate launching specialty foam pillows and toppers under the Sealy brands in early 2013.

Sealy owns one of the largest bedding brands in the world, with sales of $1.2 billion in fiscal 2011.

Comfort Revolution, headquartered in West Long Branch, New Jersey, is a leading developer and marketer of high-end sleep products.

Sealy Corporation


Must ReadView All

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Rwanda to pay tax of exporters affected by AGOA suspension

Apparel/Garments | On 18th Jun 2018

Rwanda to pay tax of exporters affected by AGOA suspension

Rwanda will take over the tax obligations of its apparel exporters to ...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search