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Zara makes US e-commerce debut with home textile range
10
Oct '12
Zara Home, Inditex's commercial concept specializing in home decor, is making its US e-commerce debut at website. The product range at the US online store will feature home textiles: bed, bath and table linens, in addition to select furniture, tableware, cutlery, and decorative accessories, including loungewear and gift items.

Zara Home offers the latest trends in interior decoration, with new introductions arriving online weekly keeping with the ethos of continuous renewal that is characteristic of all commercial concepts within the Inditex Group.

A diverse and international team of designers, with a unique vision has made Zara Home the brand that transforms interiors into warm and fashionable spaces.

Visitors to the site can shop the range of products in each of the four distinctive collections. Country, Ethnic, White and contemporary define the aesthetic of the rich bedding, detailed accessories and gift items. Country, inspired by nature and depicted with dark tones reminiscent of a forest, also features soothing linen and taupe tones for this season. 

A layered mix of fabrics such as cashmere, leather and velvet also fills the Country collection.  Grays, lilacs and ecru with paisley and floral accents define the Ethnic collection. The White Collection, as expected, celebrates the wide range of soothing white tones and materials such as silks, cottons and linens create depth and warmth.  The British influence was a significant trend this year and is presented in the Contemporary collection through the vibrant flag motifs with a pop urban and eclectic style. 

The children's home selections are titled with suitably descriptive names, such as Enchanted Woods; a whimsical, happy spirit imbues this collection.

Launched in 2003, Zara Home's international appeal has always played an important role in its identity. The concept is present in 32 countries with more than 325 stores and offers e-commerce in 18 countries. This has been reflected both in the growth of its sales –which reached 300 million euros in 2011, and in its commercial expansion.

Zara Home is part of the Inditex Group, one of the world's largest retailers with over 100 companies operating in textile design, manufacturing and distribution. In addition to Zara Home, Inditex has seven fashion concepts: Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, and Uterque.

Inditex

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