Home / Knowledge / News / Textiles / Embroideries of Kutch on display at Threads of Life expo
Embroideries of Kutch on display at Threads of Life expo
18
Oct '12
ABACA to participate at THREADS OF LIFE exhibition, starting in Kutch city from tomorrow, Thursday, October 18th for two weeks until Nov 2nd.

SHRUJAN is a 42 yr old NGO working with more than 3,000 women artisans in Kutch. Their primary focus is to provide a livelihood to the women artisans. SHRUJAN specialises in creating high quality hand embroidered pieces which are not art but can be used in daily wear and lifestyle.

All the profits generated from sales are used to improve artisan skills and enhance quality of end product.

This exhibition at ABACA will showcase about 40 panels -- an extract from their existing collection of 1,500 embroidery panels – from their DESIGN CENTRE ON WHEELS Project – a mobile museum showcasing the very best in the different techniques being practised and preserved – which aims to educate women artisans in the villages. Each of the 40 panels is hand embroidered by a master artisan.

For over a decade, ABACA has brought the treasures of South-East Asia to discerning buyers across India in the form of exquisite furniture and accessories in a variety of natural materials like abaca, rattan, banana fibre, water hyacinth, bamboo, wool, stone, shell, wood, leather, and coconut shell.

Shrujan began modestly in 1969 in response to a famine relief project. Kutch, in the western state of Gujarat, India, had experienced a particularly severe drought. A group of Ahir women from the Dhaneti village were asked to embroider saris, using their traditional motifs but in a style and colour palette that would appeal to city. The first exhibition was held in October 1969 in Mumbai with considerable success. The profits were re- invested into the project, and so it grew. Currently Shrujan works with 16 different styles of embroidery, done by 3,000 women across 100 villages.

ABACA

Must ReadView All

Courtesy: Li & Fung

Textiles | On 24th Mar 2017

Li & Fung forms new supply chain partnership with PVH Corp

Li & Fung Limited, the world's leader in consumer goods design,...

Courtesy: Alizilla

Apparel/Garments | On 24th Mar 2017

Alibaba's eWTP finds first overseas base in Malaysia

In a step towards using the internet to bring small businesses around ...

Textiles | On 24th Mar 2017

BJMC to produce cotton-jute blended denim fabrics

To meet demand from the market, Bangladesh Jute Mills Corporation...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search