'Wear it for life' new brand identify for Mount Vernon FR

20 Oct '12

3 min read

Mount Vernon Mills announces its new flame-resistant (FR) fabrics brand, Mount Vernon FR. Demonstrating its commitment as a leader in the FR industry, the new tagline, Wear it for life, speaks to the exceptional quality and durability of Mount Vernon FR fabrics. Mount Vernon Mills has experienced significant success and growth in the past year, which includes more than doubling its Georgia-based capacity to produce FR fabrics.

Mount Vernon FR fabrics are guaranteed for the useful life of the garment, and meet NFPA 70E, NFPA 2112, EN ISO 11611 and EN ISO 11612 standards.

To make it even easier for direct and downstream customers to find the right fabric for the specific needs of their workforce, Mount Vernon FR will offer an extensive selection of flame resistant protective fabrics in the following six collections:

• AMTEX C100 – 100 percent cotton

• AMTEX PLUS – 88 percent cotton/12 percent nylon blend

• RESILIENCE – 80 percent cotton/20 percent Nomex blend

• RESILIENCE TRIO – Cotton/Nomex/nylon blend

• PHOENIX FR – Flame-resistant denim fabrics of different weights, ranging from 7.5 to 14.75 ounces/square yard

• MY•FR – Custom fabric program that allows customers to tailor their worker’s uniforms to match their workforce’s unique needs, providing countless options for variables like weight, fabric type, color and pattern

“Mount Vernon Mills has always had world-class products and now we have a world-class look to go with them,” said Mike Woods, vice president of flame resistant fabric sales for Mount Vernon Mills. “We believe that our new brand reflects the quality and expertise that our customers have come to expect from the company’s more than 165-year heritage in producing fabrics that work.”

Mount Vernon FR fabrics are produced in the company’s vertically integrated manufacturing facility located in Trion, Ga. To ensure that every Mount Vernon FR fabric is of the highest level of reliability, quality, durability, color consistency and shrinkage control, the company has total in-house control of more than 25 major processes, including spinning, weaving, dyeing and FR finishing, and uses more than 3,000 computer-monitored control points and extensive quality assurance testing.

Mount Vernon Mills will debut the new Mount Vernon FR program, including new signage, logos, brochures and other collateral, at booth 2531 at the 2012 National Safety Council Congress & Expo in Orlando, Fla., October 22nd-24th. Mount Vernon FR will also be supported by a newly redesigned website - www.MVMFR.com - which will highlight the six fabric collections.

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