“The fact of having shown – remarked Silvio Albini, President of Milano Unica – some small companies that if we pull together as a team, it is possible to tackle a market that presents some obstacles, like China, is a source of considerable satisfaction to me. We haven’t just introduced a lot of companies to China, however:  above all, we have designed a model for presenting our textiles, with an elegant décor, a select audience, attention to detail and exclusive services, presenting not just a long-term marketing model but the concept of the Italian lifestyle itself.” 

 

Second edition of Milano Unica Cina closed in Shanghai. It was organized in collaboration with ICE, the Italian #

Fully aware of the fact that the Chinese market, rich and complex and offering multiple opportunities, must be faced with a long-term outlook, Milano Unica has signed a memorandum of intent with Messe Frankfurt and CCPIT TEX, the Chinese association of textile and apparel companies, for the organization of Milano Unica Cina, as part of the editions of Intertextile in Beijing (March) and Shanghai (October). The parties have committed themselves to extending this partnership until the Spring of 2015.The agreement was signed at a jam-packed press conference by the President of Milano Unica, Silvio Albini, the executive Vice President of CCPIT TEX, Xu Yingxin, and a member of the Executive Committee of Messe Frankfurt, Detlef Braun. 

 

Second edition of Milano Unica Cina closed in Shanghai. It was organized in collaboration with ICE, the Italian #

“I am certain – said Xu Yingxin – that this collaboration will lead to great things for all the partners involved.”  Silvio Albini and  Deflet Braun  both expressed the hope that “This memorandum is only the first step in a far longer collaboration.”

 

Second edition of Milano Unica Cina closed in Shanghai. It was organized in collaboration with ICE, the Italian #

 

Second edition of Milano Unica Cina closed in Shanghai. It was organized in collaboration with ICE, the Italian #