Home / Knowledge / News / Textiles / Milano Unica Cina – a successful event
Milano Unica Cina – a successful event
03
Nov '12
Second edition of Milano Unica Cina closed in Shanghai. It was organized  in collaboration  with  ICE, the Italian  Agency  for  Foreign  Trade,  which  promotes  the internationalization of Italian businesses,  and held in the context of Intertextile, the world’s biggest textile trade fair, promoted by Messe Frankfurt and CCPIT TEX. From October 22 to 25, the stands in the pavilion reserved for Milano Unica Cina received over 3,000 visitors (+50% against the March edition in Beijing).

Most of the 124 textile exhibitors who participated were satisfied with the results. Some experiences stood out, however, especially for exhibitors who had never participated in a trade fair in China before and who are preparing to enter the Chinese market on a regular basis. For example, the following comment from By Michelangelo Nuovi Bottoni: “Obviously, we had some expectations, but the contacts we made went well beyond our rosiest projections.”

“The fact of having shown – remarked Silvio Albini, President of Milano Unica – some small companies that if we pull together as a team, it is possible to tackle a market that presents some obstacles, like China, is a source of considerable satisfaction to me. We haven’t just introduced a lot of companies to China, however:  above all, we have designed a model for presenting our textiles, with an elegant décor, a select audience, attention to detail and exclusive services, presenting not just a long-term marketing model but the concept of the Italian lifestyle itself.” 
 
Fully aware of the fact that the Chinese market, rich and complex and offering multiple opportunities, must be faced with a long-term outlook, Milano Unica has signed a memorandum of intent with Messe Frankfurt and CCPIT TEX, the Chinese association of textile and apparel companies, for the organization of Milano Unica Cina, as part of the editions of Intertextile in Beijing (March) and Shanghai (October). The parties have committed themselves to extending this partnership until the Spring of 2015.The agreement was signed at a jam-packed press conference by the President of Milano Unica, Silvio Albini, the executive Vice President of CCPIT TEX, Xu Yingxin, and a member of the Executive Committee of Messe Frankfurt, Detlef Braun. 
 
“I am certain – said Xu Yingxin – that this collaboration will lead to great things for all the partners involved.”  Silvio Albini and  Deflet Braun  both expressed the hope that “This memorandum is only the first step in a far longer collaboration.”
 
 


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search