Home / Knowledge / News / Textiles / CELC's European Flax to boost European linen image in Asia
CELC's European Flax to boost European linen image in Asia
06
Nov '12
The 1st International Congress of Flax and Linen Professionals was held in Brussels on 19 October. With over 250 participants [leaders in the industry] and the presence of three official delegations from China, Japan and India, this event – organized on the occasion of the 63rd Congress of the European Flax and Hemp Confederation (CELC) – brought together 80% of the world's flax industry, even attracting Egyptian and South African firms. This was a strategic tribune and key forum, coinciding with the launch of EUROPEAN FLAX, the new quality seal for all European flax markets, which has chosen geographic growth as a natural route for its development.

EUROPEAN FLAXrelies on the Charter signed at the Congress by all European flax producers. In a globalized market context, it promotes a 100% European ecological plant fibre, certified GM-, irrigation- and waste-free. EUROPEAN FLAX is a seal that certifies every stage of the production process, from seed to fibre, guaranteeing traceability that ensures transparency and security.

Marie-Emmanuelle BELZUNG, Director of CELC, believes that, on a global scale, EUROPEAN FLAX will enable final consumers to identify a product manufactured with European Flax, using the environmentally sound practices advocated by the "Cradle to Cradle" label. In and of itself this commitment reflects a spirit of partnership with European and extra-European economic players in the textile industry and technology, to meet the demands of informed consumers.
 
EUROPEAN FLAX is thus the first Flax MANIFESTO. It has laid down the conditions for the use of flax, protecting it in an increasingly competitive plant fibre market and ensuring the sustainability of an agricultural exception and related know-how.
 
EUROPEAN FLAX is a flexible signature that can be personalised in every country, designed to restore its letters of nobility to flax of European origin, enhance its image in Japan, support it in India, and promote it in China, a country which by 2017 will rank second in the global luxury market. It is a global seal that reflects the CBLFTA's formal demand to the CELC and supports Chinese economic players' local visibility.
 
As the IFM study on the flax market in China (July 2012 for the CELC) pointed out, the potential is real, and a global signature will position flax as an avant-garde fibre. As Alain Blosseville, Chairman of the promotion campaign pointed out: "EUROPEAN FLAX is set to become the global signature of the promotion of flax".
 
The CLUB MASTERS OF LINEN's Haute Coutureis the new textile seal that provides a European reference and traceability at each processing stage: an economic and creative showcase being exported throughout the world, from the most beautiful palaces to the most elegant wardrobes.
 


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Top executives
Textile industry

The foremost issue is bridging the skill gap

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search