Home / Knowledge / News / Textiles / Heimtextil to talk about latest in textile furnishings
Heimtextil to talk about latest in textile furnishings
24
Nov '12
Heimtextil’s new “Let’s talk about…” presentation area will be shining a spotlight on the latest market developments in the textile furnishings industry. This central information forum is being established in Galleria 1 during the international trade fair for home and contract textiles, which is taking place in Frankfurt from 9 to 12 January 2013. The event, which is being organised in cooperation with architecture magazine AIT and the German Hotel Association IHA, has lined up an array of renowned speakers.

Olaf Schmidt, Vice President of Textiles & Textile Technologies at Messe Frankfurt: “With the relocated ‘Let’s talk about…’ presentation area, we are able to offer architects, planners and decision-makers from the contract business, specialist retailers and interior decorators a central venue where they can find out about the latest developments in their sectors.”

E-commerce and online marketing

The very first day of the trade fair offers a highlight for bed retailers, interior decorators and anyone else looking for some initial insight into the topic of e-commerce and online marketing: “WebChance”, an expert forum featuring important information and a comprehensive overview of the process of online sales and advertising tailored to the needs of bricks-and-mortar retailers.

This allows Heimtextil to address a subject that simply cannot be ignored in today’s retail landscape, one that offers numerous opportunities for small and medium-sized enterprises.

Axel Augustin, Managing Director of the German Textile Retailers Association (BTE): “Retail means change – at all levels. Increasingly, purely bricks-and-mortar businesses are being replaced by multichannel enterprises featuring both a physical store and an online shop.

“As a result, classic forms of advertising such as newspaper adverts and brochures are being supplemented, or even replaced, by marketing measures in new media.” This is where the expert forum comes in, which will be highlighting synergies and new opportunities.

“The BTE association welcomes the ‘WebChance’ forum at Heimtextil, as it offers a chance for bed retailers to find out more about e-commerce, social media and other related topics.” In addition to reports on experiences and actual practice from the industry, “WebChance” will also be providing basic concepts, plans of action and success factors for professional e-commerce and online marketing.

Hotel of the future

On the morning of 10 January, the second day of the trade fair, the topic will be “Planning furnishings for the hotel industry – from ambience to room interiors”. Hotel furnishers and contract business experts will report on the latest findings on hotel beds and bathrooms as long-term success factors, among other things.


Must ReadView All

Apparel/Garments | On 26th Sep 2017

US raises annual AGOA quota for textiles

The US Committee for the Implementation of Textile Agreements has...

Textiles | On 26th Sep 2017

Thrace-LINQ expanding Dorchester County operations

Thrace-LINQ, a global supplier of fabrics for the textile industry,...

Courtesy: Levis

Fashion | On 26th Sep 2017

Google unveils smart denim jacket with Levi Strauss

Ending the months-long wait, Google has unveiled its smart denim...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
75.5%
No
12.2%
Skip
12.2%

Total Votes: 49

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.3%
No
24.5%
Skip
12.2%

Total Votes: 49

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.8%
No
6.1%
Skip
6.1%

Total Votes: 49

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
71.4%
No
10.2%
Skip
18.4%

Total Votes: 49


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search