Home / Knowledge / News / Textiles / Cotton Inc reinvents tagline of AT&T Cotton Bowl Classic
Cotton Inc reinvents tagline of AT&T Cotton Bowl Classic
07
Jan '13
Championship apparel commemorating the 2013 AT&T Cotton Bowl Classic bears a variation on the well-known cotton tagline, The touch, the feel of cotton, the fabric of our lives.  Reinvented as "The touch, the feel of victory," the phrase is fitting for the Cotton Bowl Classic, which since 1937 has pitted two cotton country college teams in gridiron battle. 

Texas A&M emerged victorious on the field this year, and the cotton-dominant tees and caps from 289c Apparel, Ltd. featured the Aggies' signature colors and logo.  The variation on the popular tagline also speaks to a number of recent victories for cotton as a fiber and a crop.

"Everybody knows the cotton tagline," says Rick Baker , President/CEO of the AT&T Cotton Bowl Classic.  "We thought changing it up just slightly would take advantage of that recognition and be appropriate for our Cotton Bowl Classic merchandise."

The championship tees and caps feature the Texas A&M logo, the AT&T Cotton Bowl Classic logo, the date of the game and the revised tagline.

Cotton Incorporated, the not-for-profit research and promotion company for cotton, introduced "The Fabric Of Our Lives" tagline in 1989 as part of a multi-channel advertising campaign. The campaign was retired in 2001; then reintroduced as "The Fabric of My Life" campaign in 2009.

"Even with an eight-year hiatus, people remembered the touch, the feel of cotton tagline," explains Ric Hendee , senior vice president of consumer marketing at Cotton Incorporated.  "That is a sign of both successful marketing and of consumers' ongoing love affair with cotton," Hendee adds.

There is much to love about cotton, these days:  U.S. cotton growers continue to embrace efficiencies that reduce applications of chemical inputs and irrigated water for their crops; advanced textile technologies have made cotton a player in the athletic apparel category, merging cotton comfort with performance expectations; and scientific advances are helping to expand the use of cotton to other areas, such as livestock feed and a food source for a growing human population.  Perhaps the next tagline revision will be "The Fabric and Food Of Our Lives?"

About Cotton Incorporated

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.

Cotton Incorporated


Must ReadView All

Chinese firm sets up textile-garment chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up textile-garment chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search