Home / Knowledge / News / Textiles / Cotton Inc reinvents tagline of AT&T Cotton Bowl Classic
Cotton Inc reinvents tagline of AT&T Cotton Bowl Classic
07
Jan '13
Championship apparel commemorating the 2013 AT&T Cotton Bowl Classic bears a variation on the well-known cotton tagline, The touch, the feel of cotton, the fabric of our lives.  Reinvented as "The touch, the feel of victory," the phrase is fitting for the Cotton Bowl Classic, which since 1937 has pitted two cotton country college teams in gridiron battle. 

Texas A&M emerged victorious on the field this year, and the cotton-dominant tees and caps from 289c Apparel, Ltd. featured the Aggies' signature colors and logo.  The variation on the popular tagline also speaks to a number of recent victories for cotton as a fiber and a crop.

"Everybody knows the cotton tagline," says Rick Baker , President/CEO of the AT&T Cotton Bowl Classic.  "We thought changing it up just slightly would take advantage of that recognition and be appropriate for our Cotton Bowl Classic merchandise."

The championship tees and caps feature the Texas A&M logo, the AT&T Cotton Bowl Classic logo, the date of the game and the revised tagline.

Cotton Incorporated, the not-for-profit research and promotion company for cotton, introduced "The Fabric Of Our Lives" tagline in 1989 as part of a multi-channel advertising campaign. The campaign was retired in 2001; then reintroduced as "The Fabric of My Life" campaign in 2009.

"Even with an eight-year hiatus, people remembered the touch, the feel of cotton tagline," explains Ric Hendee , senior vice president of consumer marketing at Cotton Incorporated.  "That is a sign of both successful marketing and of consumers' ongoing love affair with cotton," Hendee adds.

There is much to love about cotton, these days:  U.S. cotton growers continue to embrace efficiencies that reduce applications of chemical inputs and irrigated water for their crops; advanced textile technologies have made cotton a player in the athletic apparel category, merging cotton comfort with performance expectations; and scientific advances are helping to expand the use of cotton to other areas, such as livestock feed and a food source for a growing human population.  Perhaps the next tagline revision will be "The Fabric and Food Of Our Lives?"

About Cotton Incorporated

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.

Cotton Incorporated

Must ReadView All

Apparel/Garments | On 1st Jul 2016

British retail wants govt to move quickly post Brexit

The British Retail Consortium (BRC) has said that following the...

Textiles | On 1st Jul 2016

India ranked 35th in World Bank’s logistics index

India has moved up from 54th place in 2014 to 35th in 2016 in the...

Apparel/Garments | On 1st Jul 2016

FY16 net income soars 15% at Nike

For fiscal ended May 31, 2016, net income at US based sports goods...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search