Home / Knowledge / News / Textiles / Participation in trade fairs can help Malaysian firms
Participation in trade fairs can help Malaysian firms
21
Jan '13
Participation in global trade fairs could help Malaysian textile companies’ better bond with global markets, according to experts.
 
The comments have come in the back drop of non-participation of Malaysian firms in the recently concluded Heimtextil fair in Frankfurt, Germany. 
 
Heimtextil is the world’s biggest trade fair for home textiles and saw participation of two exhibitors from Thailand, three from Singapore, one from Cambodia, five from Indonesia, seven from Vietnam, 363 from India and 459 from China, alongside 338 participants from Germany. 
 
Bangladesh firms too set up 29 stalls at the fair, along with Hong Kong’s 23 booths, Pakistan’s 214, Japan’s 23, South Korea’s 30, Taiwan’s 59 and Turkey’s 184 stalls, according to Messe Frankfurt.
 
The cost of participation may seem to be comparatively higher for Malaysian exhibitors, as the fair was being organized in a developed nation, but it is quite justified in view of the advantages like exposure to an astute group of buyers who visit the fair to place bulk orders, a German business management consultant, Reinhardt Schmidt, who also provides advisory to Asean-based firms, told Bernama.
 
The participation in global fairs could greatly benefit a highly export-oriented economy like Malaysia, Reinhardt added.
 
Michael Jaenecke, Director for Brand Management (technical textiles) for Messe Frankfurt, organizer of Heimtextil, said Malaysian exhibitors should participate in the fair to enhance their outlook.
 
He said participation in the fair would help Malaysians recognize and understand the importance of connecting with global markets. Initially, they can opt for small stalls, which are within the range of most of the small Asian firms. This way they can explore new business avenues, he added.
 
He also said that such global fairs also help a company to improve its marketing and innovation skills, as the fairs serve as a platform where buyers and sellers from all across the globe meet.
 

Fibre2fashion News Desk - India


Must ReadView All

Ghana makes tax stamp compulsory on imported textiles

Textiles | On 27th May 2018

Ghana makes tax stamp compulsory on imported textiles

To curb illegal imports, Ghanaian authorities will put a tax stamp on ...

Courtesy: Vishal Mega Mart

Apparel/Garments | On 27th May 2018

Partners Group, Kedaara Capital taking over VMM

Partners Group, a private markets investment manager, and Kedaara...

Courtesy: Deckers

Apparel/Garments | On 27th May 2018

Deckers Brands sales soar 8.4% in Q4FY18

Deckers Brands, a global leader in designing, marketing and...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search