Home / Knowledge / News / Textiles / Participation in trade fairs can help Malaysian firms
Participation in trade fairs can help Malaysian firms
21
Jan '13
Participation in global trade fairs could help Malaysian textile companies’ better bond with global markets, according to experts.
 
The comments have come in the back drop of non-participation of Malaysian firms in the recently concluded Heimtextil fair in Frankfurt, Germany. 
 
Heimtextil is the world’s biggest trade fair for home textiles and saw participation of two exhibitors from Thailand, three from Singapore, one from Cambodia, five from Indonesia, seven from Vietnam, 363 from India and 459 from China, alongside 338 participants from Germany. 
 
Bangladesh firms too set up 29 stalls at the fair, along with Hong Kong’s 23 booths, Pakistan’s 214, Japan’s 23, South Korea’s 30, Taiwan’s 59 and Turkey’s 184 stalls, according to Messe Frankfurt.
 
The cost of participation may seem to be comparatively higher for Malaysian exhibitors, as the fair was being organized in a developed nation, but it is quite justified in view of the advantages like exposure to an astute group of buyers who visit the fair to place bulk orders, a German business management consultant, Reinhardt Schmidt, who also provides advisory to Asean-based firms, told Bernama.
 
The participation in global fairs could greatly benefit a highly export-oriented economy like Malaysia, Reinhardt added.
 
Michael Jaenecke, Director for Brand Management (technical textiles) for Messe Frankfurt, organizer of Heimtextil, said Malaysian exhibitors should participate in the fair to enhance their outlook.
 
He said participation in the fair would help Malaysians recognize and understand the importance of connecting with global markets. Initially, they can opt for small stalls, which are within the range of most of the small Asian firms. This way they can explore new business avenues, he added.
 
He also said that such global fairs also help a company to improve its marketing and innovation skills, as the fairs serve as a platform where buyers and sellers from all across the globe meet.
 

Fibre2fashion News Desk - India


Must ReadView All

Robert Lighthizer speaking at the opening of the ministerial plenary of the 16th Forum of AGOA, in Lome. Courtesy: US Embassy in Togo

Textiles | On 17th Aug 2017

US committed to Africa, Lighthizer tells AGOA forum

The United States and Africa can jointly create a better business...

Textiles | On 17th Aug 2017

Sri Lankan textile exports down 4.1% in May 2017

After showing positive trend for two consecutive months, Sri Lankan...

Courtesy: American Eagle Outfitters/Aerie

Apparel/Garments | On 17th Aug 2017

ABFRL to sell American Eagle products in Indian market

Aditya Birla Fashion and Retail Ltd (ABFRL) has entered into a...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
18.5%
Skip
14.8%

Total Votes: 27

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
37.0%
No
40.7%
Skip
22.2%

Total Votes: 27

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
81.5%
No
7.4%
Skip
11.1%

Total Votes: 27

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
55.6%
No
11.1%
Skip
33.3%

Total Votes: 27


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X