Home / Knowledge / News / Textiles / Rudolf & HeiQ partner on DWR technologies for outdoor wear
Rudolf & HeiQ partner on DWR technologies for outdoor wear
06
Feb '13
The outdoor industries’ DWR (durable water repellency) market is set for a revolution in 2013, spearheaded by greener technologies.

One of the key factors driving change: two of the leading innovators in the industry have joined forces. Germany’s Rudolf Group and HeiQ of Switzerland can now offer outdoor brands an unparalleled range of DWR technologies.

The cooperation between the Rudolf Group and HeiQ pools expertise in fluorine-free and fluorine-based repellence solutions and offers added value through innovative products, specialised global support, consumer-focused compliance and marketing support. As a result, brands can ensure the transparency and safety of their textile products and value chain. The partnership has created a comprehensive portfolio that boasts a sustainable and durable DWR function for every type of fabric. That’s good news for outdoor enthusiasts worldwide, who can look forward to staying dry no matter how wet and wild the weather.

This outstanding new joint technology portfolio will be marketed under the common ingredient brand BARRIER. It comprises environmentally-friendly fluorine-free dendrimer and 3D hyperbranched coral-like polymer technologies and clean C6 and C8 based fluorines, and is likely to include more coating innovations in future. In other words, it contains the best available technologies to fulfil each and every customer’s specific fabric, performance and sustainability requirements.

BARRIER is a consumer-focused ingredient brand offering reliable water, oil and stain repellence for outdoor wear, thanks to its 3D polymer structure. BARRIER connotes top quality – instantly giving consumers a clear, meaningful assurance of excellent product safety, transparency and efficacy. The name guarantees top performance, identifying fabrics that are repellent yet breathable. As a result, BARRIER gives you a key benefit at the point of sale: It provides consumers with a specific and emotionally compelling argument to purchase your products.

Crucially, BARRIER represents safe and environmentally sustainable technologies – proactively addressing brands’ reputational risk. For example, it complies with bluesign, one of the world’s most rigorous textile production standard. This sought-after certification guarantees that textile products are subject to stringent scrutiny and produced with maximum resource efficiency.

What’s more, BARRIER also offers value for money. In recent years, there has been a dramatic improvement in the price/performance ratio of fluorine-free and fluorine-based technologies. This offers yet another incentive for savvy consumers.

Thanks to its technological and sustainability benefits, BARRIER is being rapidly adopted by the manufacturing outdoor and textile industries. Today, a large number of partner mills around the world produce high-quality textiles featuring BARRIER technologies.

HeiQ


Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search