Home / Knowledge / News / Textiles / InFashion highlights importance of branding
InFashion highlights importance of branding
04
Apr '13
With the theme “Dream, Believe, Achieve”, the third edition of InFashion kicked off on 20th March 2013 where the three day event brought together the entire textile, apparel and fashion community to exhibit, buy, and source and discuss the world of fashion and fabric. The three day fashion extravaganza began on 20th March, 2013 at Bombay Exhibition Centre, Goregaon, Mumbai.

Day two at InFashion’13 gave a clear indication about the importance of branding, efficient, capable and trained retail associates and the importance of tailoring in the value chain, to accelerate the pace of fabric OTC (over the counter) sale.

The day started with the session on importance of branding in the domestic market. The session was moderated by Anand Pandey, Sr. VP, Future Group. The lead presentation was given by Harish Bijoor, Brand Expert & CEO, Harish Bijoor Consults Inc. The other speakers in the panel included Mrinmoy Mukherjee, Director Marketing, Raymond; Madhu Roongta, CEO, Roongta Consulting; Rahul Akkara, VP Marketing, Siyaram’s.

Addressing the session, Pandey said, “In domestic market there is a need of branding the fabric products. This will give a better shelf life and appeal to the customers, which unfortunately is not adequate in current scenario.” According to Pandey, approximately ` 700.00 crore are spent annually on advertisement for fabric and garment together, out of which only 20% is kept for fabrics. He gave the example of the overseas market, where global brands are aggressively building their identities. Their expertise in providing uniqueness to their customers has created an ever increasing pool of brand hungry customer craving for something unique. This has made it imperative for all retailers, modern or traditional, to work towards creating their own unique position in the market. He advised the fabric players to invest in identity building. It will not only help in increasing loyal customers but will also help in establishing the business as a brand, he concluded.

Retail associates are backbone for any retail business to grow. B S Nagesh, Founder, TRRAIN, conducted an interactive session, explaining the need and ways of developing retail staff in order to maximize the outputs in retail businesses. Participants in the session from retail, management and manufacturing trades were agreed on the need of continuous training for retail associates, so that the status of both retail and its employees can be taken to new heights. Concluding the session, B S Nagesh stressed that experience of shopping is enhanced many times when you have well trained, confident and efficient sales staff at your disposal. There is a need to train them and we have a capable infrastructure to provide them world class knowledge, Nagesh added further.

Also at the second day of InFashion 2013, it was probably the first ever biggest discussion among master tailors of India on such an impactful platform of Indian textile and value chain. The discussion was well attended by a large number of trade partners from various trades like textile manufacturers, retailers and master tailors.


Must ReadView All

Sri Lanka to set up 150 mini apparel units

Apparel/Garments | On 23rd Nov 2017

Sri Lanka to set up 150 mini apparel units

A mini apparel factory was opened recently at Sri Lanka’s Menik Farm...

Egypt keen to boost ties with India in MSMEs, textiles

Textiles | On 23rd Nov 2017

Egypt keen to boost ties with India in MSMEs, textiles

Egypt is eager to boost cooperation with India, particularly in the...

India begins review of anti-dumping duty on caustic soda

Textiles | On 23rd Nov 2017

India begins review of anti-dumping duty on caustic soda

The Directorate General of Anti-Dumping & Allied Duties (DGAD), under ...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search