Home / Knowledge / News / Textiles / InFashion highlights importance of branding
InFashion highlights importance of branding
04
Apr '13
With the theme “Dream, Believe, Achieve”, the third edition of InFashion kicked off on 20th March 2013 where the three day event brought together the entire textile, apparel and fashion community to exhibit, buy, and source and discuss the world of fashion and fabric. The three day fashion extravaganza began on 20th March, 2013 at Bombay Exhibition Centre, Goregaon, Mumbai.

Day two at InFashion’13 gave a clear indication about the importance of branding, efficient, capable and trained retail associates and the importance of tailoring in the value chain, to accelerate the pace of fabric OTC (over the counter) sale.

The day started with the session on importance of branding in the domestic market. The session was moderated by Anand Pandey, Sr. VP, Future Group. The lead presentation was given by Harish Bijoor, Brand Expert & CEO, Harish Bijoor Consults Inc. The other speakers in the panel included Mrinmoy Mukherjee, Director Marketing, Raymond; Madhu Roongta, CEO, Roongta Consulting; Rahul Akkara, VP Marketing, Siyaram’s.

Addressing the session, Pandey said, “In domestic market there is a need of branding the fabric products. This will give a better shelf life and appeal to the customers, which unfortunately is not adequate in current scenario.” According to Pandey, approximately ` 700.00 crore are spent annually on advertisement for fabric and garment together, out of which only 20% is kept for fabrics. He gave the example of the overseas market, where global brands are aggressively building their identities. Their expertise in providing uniqueness to their customers has created an ever increasing pool of brand hungry customer craving for something unique. This has made it imperative for all retailers, modern or traditional, to work towards creating their own unique position in the market. He advised the fabric players to invest in identity building. It will not only help in increasing loyal customers but will also help in establishing the business as a brand, he concluded.

Retail associates are backbone for any retail business to grow. B S Nagesh, Founder, TRRAIN, conducted an interactive session, explaining the need and ways of developing retail staff in order to maximize the outputs in retail businesses. Participants in the session from retail, management and manufacturing trades were agreed on the need of continuous training for retail associates, so that the status of both retail and its employees can be taken to new heights. Concluding the session, B S Nagesh stressed that experience of shopping is enhanced many times when you have well trained, confident and efficient sales staff at your disposal. There is a need to train them and we have a capable infrastructure to provide them world class knowledge, Nagesh added further.

Also at the second day of InFashion 2013, it was probably the first ever biggest discussion among master tailors of India on such an impactful platform of Indian textile and value chain. The discussion was well attended by a large number of trade partners from various trades like textile manufacturers, retailers and master tailors.


Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search