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US cotton fabrics trigger highest levels of interest
Apr '13
The COTTON USA “Skin Talk” campaign in the UK commissioned a landmark scientific study of the link between the tactility of fabrics and their effects on mood.

The results showed that natural, quality fabrics not only have a positive impact on mood but that U.S. cotton fabric consistently performed the best.

In the study, participants handled a variety of man-made materials and cottons while scientists measured their brain activity. Scientists analyzed brainwave outputs and used the results used to create musical signatures for all the fabrics tested.

The man-made fibers resulted in higher levels of activity, indicating stress, dislike and boredom. Those who touched cotton had a more positive, relaxed frame of mind, with the U.S. cotton fabrics triggering the highest levels of interest, well-being and calm.

Cotton Council International

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