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Next edition of Milano Unica from Sept 10-12
19
Apr '13
“Beauty will save the world” is the opening line that Angelo Uslenghi has chosen to define the Directions that will guide the textile/accessories industry in the preparation of collections.

“We have borrowed this highly intellectual text knowing that a single phrase has rarely brought fortune for itself.” Beauty will save the world was pronounced by Prince Miškin in The Idiot by Dostoevskij.

However, this same phrase repeated over and over again today in different context, in the original version has an ambiguous relevancy somewhere between beautiful and good” explains Angelo Uslenghi, coordinator of the Milano Unica Creative Team.

“As for our context, we can give it a meaning where Beauty is a universal concept able to harmonize the disarray of reality, satisfying man's needs with extraordinary aesthetic and moral pleasure.

"Our contacts with various cultures reinforce this setting, because in China, and other emerging countries, as in traditional markets, there is a strong request for the unique intrinsic value provided by our products, featuring extensive research, innovation and customer service” declares Silvio Albini, President of Milano Unica.

Now more than ever, the human soul has a fundamental desire for beauty. Getting back to Dostoevskij, inside this desired ambiguity, Beauty coincides with Goodness.

The exhibitors can reflect upon it, as receivers of inspiration and orientations portrayed in the video and color card, or the exhibitors, as creators of Beauty.

Even cool hunters and designers can reflect upon it, as creators of Beauty, who, for the first time have participated in the event.

“Beginning last February, we modified the framework of the Directions, from prevalently technical information to guided suggestions capable of stimulating the imagination of all operators in the sector. We are confident that this new orientation will become the inspiration for an even wider range that will include product preparation at the Fair.

Consequently, Milano Unica has decided to amplify the event, usually reserved for exhibitors, R&D offices and designers to share and reinforce network strategy that has characterized it since its debut, creating increased synergy throughout the production chain, the inestimable strong point of Italy, to reveal the path that leads to the Trend Area and Fair collections” remarks Antonella Martinetto, President of Moda In and member of the Milano Unica Presidential Committee.

Even Fashion press is a new entry. “Product is King” the new password. Globalization has brought about changes in the way clients of Italian fashion perceive the product.

Collective awareness has attracted more attention towards fabrics, the semi-finished product that a short time ago was overlooked and taken for granted. For Italians, the trademark of the finished garment was a guarantee. It was almost impossible


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