Home / Knowledge / News / Textiles / Vlisco to create cotton textile supply chain in Africa
Vlisco to create cotton textile supply chain in Africa
30
Apr '13
Dutch fashion fabric producer Vlisco Group is to partner with Cotton Made in Africa (CmiA) and will be the initiative’s first partner to both produce and market its products to local consumers in Africa.  Initially this will be a traditional sponsoring relationship and CmiA and Vlisco will share marketing and communication resources.  For Vlisco Group, the demand for CmiA sustainable African cotton is crucial. Vlisco will be CmiA’s first partner to create a complete textile supply chain on the African continent.  The company will do this through Vlisco Group brands Vlisco, designed and produced in The Netherlands, and its three brands Woodin, Uniwax and GTP designed and manufactured in Ghana and Ivory Coast.

According to Jan van der Horst, Director of Corporate Affairs at Vlisco and responsible for CSR and sustainability: “This cooperation fits with Vlisco Group’s policy to increase the use of locally sourced materials in its entire supply chain in the long term. Based on our local presence in the markets, where Cotton made in Africa is also active, we want to take it a step further, and approach smallholder farmers and show them how their cotton is sold on the African market through our products.”

This will make Vlisco the initiative’s first demand partner to not only purchase and process cotton directly on the African continent, but also market the finished products in its stores in Benin and Côte d‘Ivoire. CmiA and Vlisco Group plan to use this holistic approach to establish a complete textile chain in Africa.

Vlisco Group

Vlisco Group is a design house that develops, produces and exports colourful African print designs for the Western and Central African markets, and African consumers in large metropolitan centres such as New York, London and Paris. The Vlisco Group has four unique brands in its portfolio: Vlisco, Woodin, Uniwax and GTP.  Each of these brands has its own style, brand identity and consumer target group. The designs of Vlisco Group have been an integral part of the culture of Western and Central Africa since 1846 where for women the colourful patterns and fabrics are as prestigious as any piece by an internationally renowned designer.

The Group launches quarterly collections of fashion fabrics under its flagship brand Vlisco, designed and produced in Helmond, with matching accessories including handbags, scarves, belts and jewellery. Since it was established in 1846, Vlisco designs and fabrics have grown to become an essential part of African style culture, with deep-rooted influences across all layers of society. The unique Vlisco signature enjoys worldwide recognition in the art, design and fashion worlds.

Vlisco Group


Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search