According to Jan van der Horst, Director of Corporate Affairs at Vlisco and responsible for CSR and sustainability: “This cooperation fits with Vlisco Group’s policy to increase the use of locally sourced materials in its entire supply chain in the long term. Based on our local presence in the markets, where Cotton made in Africa is also active, we want to take it a step further, and approach smallholder farmers and show them how their cotton is sold on the African market through our products.”
This will make Vlisco the initiative’s first demand partner to not only purchase and process cotton directly on the African continent, but also market the finished products in its stores in Benin and Côte d‘Ivoire. CmiA and Vlisco Group plan to use this holistic approach to establish a complete textile chain in Africa.
Vlisco Group is a design house that develops, produces and exports colourful African print designs for the Western and Central African markets, and African consumers in large metropolitan centres such as New York, London and Paris. The Vlisco Group has four unique brands in its portfolio: Vlisco, Woodin, Uniwax and GTP. Each of these brands has its own style, brand identity and consumer target group. The designs of Vlisco Group have been an integral part of the culture of Western and Central Africa since 1846 where for women the colourful patterns and fabrics are as prestigious as any piece by an internationally renowned designer.
The Group launches quarterly collections of fashion fabrics under its flagship brand Vlisco, designed and produced in Helmond, with matching accessories including handbags, scarves, belts and jewellery. Since it was established in 1846, Vlisco designs and fabrics have grown to become an essential part of African style culture, with deep-rooted influences across all layers of society. The unique Vlisco signature enjoys worldwide recognition in the art, design and fashion worlds.
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