With the tap into Russia’s regional markets for carpets and floor coverings, Deutsche Messe will be creating additional opportunities for DOMOTEX Russia exhibitors who wish to expand their sales in Russia’s regional markets.
The first conference which was held on 20 February 2013 in Novosibirsk attracted more than 170 participants. Eleven renowned manufacturers such as Balta, Balterio, Forbo, Kronotex, Beaulieu, Unilin and FN Profile booked presentation slots to profile their products and expertise at the DoubleTree Hilton Hotel in Novosibirsk.
The conference and the supporting program offered the participants plenty of opportunities to make new, targeted contacts with distributors and purchasing executives from the wholesale and retail sectors in the region.
“We are very happy we took part in the conference. Siberia has a lack of multipurpose platforms for floor coverings specialists to meet. That’s why the ‘DOMOTEX Russia goes regional’ event was very timely and relevant”, said Boris Bodenko, General Director, Forbo Eurocol, Switzerland.
“Participating in this event gave us an opportunity to share our vision of the market development with the target audience, to see our friends and colleagues from the floor covering market in one place. The level of organization and list of participants gave us no doubt that the conference ‘DOMOTEX Russia goes regional’ is certainly a useful and meaningful event for the floor covering market of Siberia.”
Olga Logvinenko, Director of product lines floor coverings, Rosstyle, (Russia) added: “To every professional in the floor covering market, the brand DOMOTEX means a lot. That is why numerous guests came to visit this event in Novosibirsk.
"Among them were constructors, designers, representatives of retailers, even wholesalers didn’t pass by. Specialists told about latest trends in floors and showed novelties which were presented at DOMOTEX 2013 in Hannover. I consider such kind of meeting as very useful and effective for all participants. I hope for further meetings with specialists from floor covering market in any city of our big country.”
The regional conferences ideally complement the DOMOTEX Russia fair in Moscow, where suppliers from around the world showcase their latest product ranges to trade visitors from throughout the CIS. DOMOTEX Russia 2013 will open its gates from 25 to 27 September in Moscow.
The show will be featuring everything, from hand-made carpets and area rugs, machine-made carpets, textile floor coverings, parquet and laminate flooring and resilient floor coverings, through to application, laying, cleaning and maintenance technologies.
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