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Japanese fabric makers dress up Middle Eastern men
Aug '13
Textile manufacturers from Japan are increasing efforts to export white cloth for making ethnic attire in the Middle East countries.
Japan’s reputation for quality is fast becoming a rage in the Middle East market, reports The Japan News.
The material exported is commonly used for making men’s long-sleeved, ankle-length loose garment called thobe (also known as thawb), worn by men in Middle East.
Consumer boom in Persian Gulf countries is one of the main reasons for the powering demand that is pushing the sales of white cloth made in Japan by 20 percent to 30 percent yearly, according to the report.
In the Middle East, it is common to buy cloth from tailors and order made-to-measure ethnic garments such as a dishdasha, a tailor-made garment crafted from high-quality cloth which can cost more than 10,000 yen.  Most of the Middle Eastern men own more than 30 such outfits.
The demand for white fabric in the Middle East market is estimated to be around 30 billion yen a year and it is expected that the Japanese makers would hold a share of more than 50 percent in the market.
In May 2013, Japan’s total textile yarn and fabric exports stood at 58.307 billion yen, accounting for nearly 1 percent share of all exports made by the country during the month, according to the Ministry of Finance trade statistics.

Fibre2fashion News Desk - India

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