Home / Knowledge / News / Textiles / Indian President launches Khadi Mark
Indian President launches Khadi Mark
01
Oct '13
President of India Pranab Mukherjee has launched the Khadi Mark, which would provide a much needed identity to the Khadi as an assurance of purity and genuineness to customers to boost its sale, as a part of the ongoing reform measures in the sector to re-invest it in keeping with the changing time.
 
With the introduction of Khadi Mark, no textile can be sold or otherwise traded by any person or institution as Khadi or Khadi product in any form or manner without it bearing a Khadi Mark tag, sticker or label.
 
Khadi Mark Regulations 2013 were notified by the Ministry of Micro, Small and Medium Enterprises (MSMEs) in July this year to ensure the genuineness of Khadi i.e. hand spun and hand woven, containing natural fibers (cotton/wool/silk), and produced in India.
 
The Khadi and Village Industries Commission (KVIC) will be the Nodal Agency to monitor, verify and enforce the genuineness of products being sold as Khadi.
 
Launching the Khadi Mark, the President said Khadi remains an important vehicle for the development of rural India. There are at present around 1.045 million Khadi artisans of which seventy per cent are women.
 
The President said Khadi Mark is a novel initiative and it will indicate the quality and genuineness of a Khadi product. It will provide a distinct identity for positioning and brand building in the domestic and international textile markets. 
 
KH Muniyappa, Minister of MSME, said Khadi production in financial year 2012-13 has been about Rs. 7.62 billion in terms of value.
 
The Minister highlighted the role and importance of Khadi sector in India and said “Government is supporting implementation of Khadi programme throughout the country and it is now considered as a potential tool for generating employment at the door steps of rural artisans with extremely low capital investment”. 
 
The Minister said that the primary objectives and benefits of introducing Khadi Mark is to create a distinct identity of Khadi, to guarantee the genuineness of Khadi, to improve customer/consumer awareness and to increase popularity of Khadi. 
 
The Minister emphasized that under the Khadi Reform Development Programme (KRDP) direct assistance to 300 existing Khadi institutions will be extended and 50 new Khadi institutions will be organized and managed on Entrepreneurship Model.
 

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search