Home / Knowledge / News / Textiles / Indian President launches Khadi Mark
Indian President launches Khadi Mark
01
Oct '13
President of India Pranab Mukherjee has launched the Khadi Mark, which would provide a much needed identity to the Khadi as an assurance of purity and genuineness to customers to boost its sale, as a part of the ongoing reform measures in the sector to re-invest it in keeping with the changing time.
 
With the introduction of Khadi Mark, no textile can be sold or otherwise traded by any person or institution as Khadi or Khadi product in any form or manner without it bearing a Khadi Mark tag, sticker or label.
 
Khadi Mark Regulations 2013 were notified by the Ministry of Micro, Small and Medium Enterprises (MSMEs) in July this year to ensure the genuineness of Khadi i.e. hand spun and hand woven, containing natural fibers (cotton/wool/silk), and produced in India.
 
The Khadi and Village Industries Commission (KVIC) will be the Nodal Agency to monitor, verify and enforce the genuineness of products being sold as Khadi.
 
Launching the Khadi Mark, the President said Khadi remains an important vehicle for the development of rural India. There are at present around 1.045 million Khadi artisans of which seventy per cent are women.
 
The President said Khadi Mark is a novel initiative and it will indicate the quality and genuineness of a Khadi product. It will provide a distinct identity for positioning and brand building in the domestic and international textile markets. 
 
KH Muniyappa, Minister of MSME, said Khadi production in financial year 2012-13 has been about Rs. 7.62 billion in terms of value.
 
The Minister highlighted the role and importance of Khadi sector in India and said “Government is supporting implementation of Khadi programme throughout the country and it is now considered as a potential tool for generating employment at the door steps of rural artisans with extremely low capital investment”. 
 
The Minister said that the primary objectives and benefits of introducing Khadi Mark is to create a distinct identity of Khadi, to guarantee the genuineness of Khadi, to improve customer/consumer awareness and to increase popularity of Khadi. 
 
The Minister emphasized that under the Khadi Reform Development Programme (KRDP) direct assistance to 300 existing Khadi institutions will be extended and 50 new Khadi institutions will be organized and managed on Entrepreneurship Model.
 

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Courtesy: Green Initiatives

Apparel/Garments | On 20th Feb 2017

Green Initiatives launches Re:Form to end textile waste

Green Initiatives, a non-government institution, has launched...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search