Home / Knowledge / News / Textiles / DFMC launches iSeries mattress from Serta at Hotel Show
DFMC launches iSeries mattress from Serta at Hotel Show
Oct '13
Dubai Furniture Manufacturing Company LLC (DFMC), a market leader in premium mattress segment in Middle East, has launched iSeries by Serta at the Hotel Show 2013, to provide cooling, pressure-relieving comfort plus exceptional individualized support for customers.

Serta has introduced iSeries as advancement of the recently launched iCollection mattresses. The iSeries mattresses are equipped with the Cool Action MicroSupportGel Technology infused with the ViscoGel Memory Foam and spring unit.

The Cool Action Gel Infused Visco Foam provides advanced pressure relief. Millions of Microsupport gel bead gather in the areas of the body that need extra support and thus offer more targeted support while Serta’s cool action material combined with the open cell structure of mega foam provide a cool comfortable sleep surface.

Sundar Rajan, CEO, Dubai Furniture Manufacturing Company LLC, said, “iSeries mattresses are ideal for the customers who are looking out for benefits of gel memory foam with the support of a Posture spiral innerspring. These mattresses are available with an adjustable bed base in order to deliver the optimum comfort and maintain the feel factor for a totally customizable bedroom experience.”

The customers can choose from two grades namely Chronicle and Bon Vivant which are flip free standard mattress with a height of 30cm and 32cm respectively. The ‘Bon Vivant’ mattress also features Serta’s patented Advance Comfort Quilt (ACQ) technology which blends in sophisticated convoluted layers of quilting to the mattress, creating specialized comfort zones to generate plush, luxurious feeling and breathability. In addition to ACQ comfort the top panel is also quilted with cool action gel infused visco foam.

About Dubai Furniture Manufacturing Company LLC (DFMC):

Dubai Furniture Manufacturing Company LLC (DFMC) is a multinational company with its corporate office in Dubai, UAE and sister concern companies in the other regions namely Kuwait, Qatar, Bahrain & Oman. DFMC has recently ventured into India and also set up a full-fledged manufacturing facility near Pune, India.

Dubai Furniture Manufacturing Company

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search