Home / Knowledge / News / Textiles / DFMC launches iSeries mattress from Serta at Hotel Show
DFMC launches iSeries mattress from Serta at Hotel Show
Oct '13
Dubai Furniture Manufacturing Company LLC (DFMC), a market leader in premium mattress segment in Middle East, has launched iSeries by Serta at the Hotel Show 2013, to provide cooling, pressure-relieving comfort plus exceptional individualized support for customers.

Serta has introduced iSeries as advancement of the recently launched iCollection mattresses. The iSeries mattresses are equipped with the Cool Action MicroSupportGel Technology infused with the ViscoGel Memory Foam and spring unit.

The Cool Action Gel Infused Visco Foam provides advanced pressure relief. Millions of Microsupport gel bead gather in the areas of the body that need extra support and thus offer more targeted support while Serta’s cool action material combined with the open cell structure of mega foam provide a cool comfortable sleep surface.

Sundar Rajan, CEO, Dubai Furniture Manufacturing Company LLC, said, “iSeries mattresses are ideal for the customers who are looking out for benefits of gel memory foam with the support of a Posture spiral innerspring. These mattresses are available with an adjustable bed base in order to deliver the optimum comfort and maintain the feel factor for a totally customizable bedroom experience.”

The customers can choose from two grades namely Chronicle and Bon Vivant which are flip free standard mattress with a height of 30cm and 32cm respectively. The ‘Bon Vivant’ mattress also features Serta’s patented Advance Comfort Quilt (ACQ) technology which blends in sophisticated convoluted layers of quilting to the mattress, creating specialized comfort zones to generate plush, luxurious feeling and breathability. In addition to ACQ comfort the top panel is also quilted with cool action gel infused visco foam.

About Dubai Furniture Manufacturing Company LLC (DFMC):

Dubai Furniture Manufacturing Company LLC (DFMC) is a multinational company with its corporate office in Dubai, UAE and sister concern companies in the other regions namely Kuwait, Qatar, Bahrain & Oman. DFMC has recently ventured into India and also set up a full-fledged manufacturing facility near Pune, India.

Dubai Furniture Manufacturing Company

Must ReadView All

Courtesy: Messe Frankfurt

Textiles | On 24th Mar 2017

Over 3341 exhibitors participate in Intertextile Shanghai

More than 3,341 exhibitors from 26 countries and regions participated ...

Courtesy: Bebe

Apparel/Garments | On 24th Mar 2017

Bebe Stores exploring strategic alternatives

Bebe Stores has announced that its board of directors is exploring...

Apparel/Garments | On 24th Mar 2017

Tiruppur garment cluster hopeful of meeting export target

The Tirupur garment cluster is hopeful of meeting its target of...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search