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Portuguese exhibitors to show F/W'14-15 new lines in Tokyo
Oct '13
The nine Portuguese exhibitors show in Tokyo their new collections for Fall-Winter 2014/2015, in a complete offer from shirting to denim, always with a flawless quality and according to fashion trends.

Fine yarns and natural raw materials such as linen and cotton/linen of high quality were used to weave the sophisticated proposals for shirting fabrics of A Têxtil de Serzedelo, a company founded in 1932 that has among its clients names such as Sociedad Textil Lonia (which is the owner of the brand CH Carolina Herrera). “It's a market that is turning really interesting. Our goal now is to gain the loyalty of the clients we have”, sustains the administrator Camilo Almeida.

Arco Têxteis, on its side, warms next Winter with double fabrics in cotton/wool blends, dobbies and a strong indigo side, as well as flannels, one of season's major trends. “We want to consolidate the market and make the prospection of new clients”, says Carlos Bacelar, salesman of this company with over 85 years of experience and know-how.

At ancestral Riopele, created in 1927 and that nowadays has international clients such as Hugo Boss, Paul Smith and Emporio Armani, the visitors to Jitac may find a new collection with a great added value, where plaid patterns give the leitmotiv. “We intend to reinforce the Japanese market, where we are implemented for 20 years, and with that to increase our sales volume”, justifies market manager António Soares, underlining that the company "has a good relationship with Japanese clients and with our agent in Osaka".

Wools snuggle Winter's fashion at Saberes e Fazeres da Vila/Burel Factory, whether in carded fabrics, whether in the traditional burel fabrics, inflected in several new patterns and a vast array of colours. “We are confidant for this edition of Jitac. We are presenting the new collection and we hope, with it, to consolidate our relationship with agents and buyers”, unveils the administrator Isabel Dias da Costa.

Specialist in denim, Troficolor innovates its product offer with flannels and alaska, “a traditional Portuguese product, reinvented through treatments developed by Troficolor for an urban and cosmopolitan use”, states marketing responsible Flávio Dias. The new concept VelvDenim, a Special Edition family of products and more structured fabrics and with alternative constructions in ready-to-dye are other novelties that the company shows in Tokyo. “It's a market that requires patience and investment. Step by step we are starting to sense some return, so the expectations for business growth are legitimated and justified”, concludes the marketing responsible.

The participation of these Portuguese companies at Jitac, from October 8th to 10th, is an initiative promoted by Associação Selectiva Moda (ASM) with the support of EU funds (Qren), under the projectFrom Portugal. During this year, the project included over 60 international actions in four continents - Europe, Asia, Africa and America - that covered all the textile and fashion industry, from yarns and fabrics to apparel, home textiles and technical textiles.


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