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Campaign for Wool extends program to home textiles
17
Oct '13
The Campaign for Wool has launched a special interiors promotion this Wool Week to encourage manufacturers, retailers, designers, editors and consumers to nominate their OneWool product of choice to celebrate during the Wool Week in the UK this October.

OneWool - the new promotion for interiors - will harness the skills, design talent and energy of all those that work with the fibre to create fabrics, art, furnishings and flooring and celebrate the beauty, diversity and practicality of real wool in home décor.

This new promotion follows on from the success of Wool House – the major interiors and lifestyle showcase that was held in March 2013 at Somerset House – where the Campaign for Wool saw a huge wealth of amazing products from wool interior businesses across the world brought together in one place at the same time.  The Campaign is now keen to see how we can bring even more wool products together by launching a social media and showroom promotion.

“Wool House was a truly stunning showcase and a revelation to many people as to the sheer quantity and quality of wool interior products but it was merely a snapshot of the huge range of wool features for the home.

“OneWool is a much bigger concept as it will also be launched in the USA and as it is open to everyone it is a more inclusive celebration of our fabulous global fibre.  We want to encourage all to participate so that we can put wool and its creative edge at the top of the agenda for design and the home.”  Bridgette Kelly of the Campaign for Wool said, adding that the aim was to curate a OneWool gallery from the nominations.

British Wool Marketing Board


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