The initiative will be spearheaded by special display zones – the Innovations@DOMOTEX areas in halls 6, 9 and 17. The Innovations@DOMOTEX areas are being designed by the internationally acclaimed German architect Jürgen Mayer H. The idea is that visitors looking for ideas and inspiration will be able to head straight to these special areas for a condensed look at the hottest innovations.

From there, they will be directed to the featured vendors’ exhibition stands where they can find out more about the products that have caught their attention. The Innovations@DOMOTEX areas will also feature a platform for expert dialogue plus a discussion program that will address a range of important floor-covering topics and issues.

In addition, each area will offer refreshments and catering, thereby providing a convivial, relaxed setting for B2B networking and expert dialogue. All of these features mean that the Innovations@DOMOTEX areas will be one of the main highlights at DOMOTEX 2014. “Only at DOMOTEX can visitors explore and discover all the latest innovations with such convenience and ease,” explains Dr. Köckler. “The latest design highlights, spectacular patterns and eye-popping materials – DOMOTEX is taking its trailblazing focus to a whole new level.”

Deutsche Messe’s DOMOTEX promotion strategy is no less inventive. Selected exhibitor innovations from all product categories will feature prominently in all DOMOTEX promotion – before, during and after the fair. This includes a comprehensive pre-show visitor recruitment campaign. These initiatives will be flanked by an attractive Innovations@DOMOTEX Guide (in printed form) to help visitors to map out their DOMOTEX agendas well in advance. The information contained in the guide is of course also available on the DOMOTEX 2014 website.

Rallying point for international contract business

With its winning mix of lectures and presentations of innovative materials for the contract business, DOMOTEX is also a must for architects, interior designers, interior decorators and furnishing professionals on the lookout for fresh and creative ideas for their design palettes.

The Innovations@DOMOTEX showcase will highlight current flooring trends and new product developments for the diverse range of application areas encompassed by the healthcare, catering, hospitality and education sectors. Thanks to the breadth and quality of the innovations on show, DOMOTEX is sure to put in a strong performance worthy of its status as a leading professional platform for the international contract furnishing sector.