Following the success of the presentation last April, regarding both attendance and mass appeal, the same strategy continues among various members of the Italian fashion network.
“Synergy is the key to enhancing an inestimable trait that characterizes our country, the added plus of our domestic production: the various stages of a well-structured creative and productive course continuously intersects and interfaces, ultimately leading to the Trend Area of the fair for better interpretation”, confirms Alberto Jelmini, Vice President of both Moda In and Milano Unica.
Although the space dedicated to the Trend Area in Shanghai, where the IV China edition was recently held, was much smaller than the one in Milan, an added plus was still evident to all visitors: “we knew we were dealing with a market desirous of qualified input and top level professionalism that only Made in Italy can provide, but the record attendance and stylistic and operational interest were unprecedented.
"We are confident this unique instrument has been essential in guiding the choices of selective clients who visited the Italian tradeshow in China”, comments Massimo Mosiello, Manager of Milano Unica.
Therefore, the key to the textile-accessories world, the professional guide to collections and fashion trends of the season, features another appointment for buyers and fashion designers, making it more user-friendly on fair days.
The Italian and European culture, with its long history, has strongly influenced textile tradition. Textiles and art, craftsmanship, expertise; textiles and knowledge, experience, know-how; textiles and intrinsic values, stamped in the collective conscience of a people.
This edition reproposes the value of basic, an intelligent basic that can be capitalized by updating and innovation. However, an intelligent basic is more difficult to create than a haute craft product, although the latter has to depend on competence and expertise.
The Directions focus on two themes: Smart Basic and Haute Craft.
The colors of the season are characterized by Chromatic Eclecticism, subdivided into 26 nuances in 4 ranges
- Serenity: sophisticated sobriety
- Sparkling: lively harmony
- Sense: eccentric exoticism
- Sharp: urban modernity
- Vegetal freshness with linen, cotton, bamboo, nettle
- Veiling, transparencies, mesh, extreme lightness
- Minimal-chic with organic spirit and linear design
- Braiding, inlay, incrustations to create uniqueness
- Multidimensional decorations to place like “living pictures”
- Accessories: handicrafts and tradition updated with nanotechnology.
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