Home / Knowledge / News / Textiles / Milano Unica presents S/S 2015 Directions
Milano Unica presents S/S 2015 Directions
Nov '13
Milano Unica presents S/S 2015 Directions and opens the portals of material and color suggestions to the world of fashion design.

Following the success of the presentation last April, regarding both attendance and mass appeal, the same strategy continues among various members of the Italian fashion network.

“Synergy is the key to enhancing an inestimable trait that characterizes our country, the added plus of our domestic production: the various stages of a well-structured creative and productive course continuously intersects and interfaces, ultimately leading to the Trend Area of the fair for better interpretation”, confirms Alberto Jelmini, Vice President of both Moda In and Milano Unica.

Although the space dedicated to the Trend Area in Shanghai, where the IV China edition was recently held, was much smaller than the one in Milan, an added plus was still evident to all visitors: “we knew we were dealing with a market desirous of qualified input and top level professionalism that only Made in Italy can provide, but the record attendance and stylistic and operational interest were unprecedented.

"We are confident this unique instrument has been essential in guiding the choices of selective clients who visited the Italian tradeshow in China”, comments Massimo Mosiello, Manager of Milano Unica.

Therefore, the key to the textile-accessories world, the professional guide to collections and fashion trends of the season, features another appointment for buyers and fashion designers, making it more user-friendly on fair days.

The Italian and European culture, with its long history, has strongly influenced textile tradition. Textiles and art, craftsmanship, expertise; textiles and knowledge, experience, know-how; textiles and intrinsic values, stamped in the collective conscience of a people. 

This edition reproposes the value of basic, an intelligent basic that can be capitalized by updating and innovation. However, an intelligent basic is more difficult to create than a haute craft product, although the latter has to depend on competence and expertise.

The Directions focus on two themes: Smart Basic and Haute Craft.

The colors of the season are characterized by Chromatic Eclecticism, subdivided into 26 nuances in 4 ranges

- Serenity: sophisticated sobriety
- Sparkling: lively harmony
- Sense: eccentric exoticism
- Sharp: urban modernity

Focus on:

- Vegetal freshness with linen, cotton, bamboo, nettle
- Veiling, transparencies, mesh, extreme lightness
- Minimal-chic with organic spirit and linear design  
- Braiding, inlay, incrustations to create uniqueness
- Multidimensional decorations to place like “living pictures”
- Accessories: handicrafts and tradition updated with nanotechnology.

Milano Unica

Must ReadView All

Textiles | On 22nd Apr 2017

Strong rupee & weak trade to affect textile exporters

Textile and apparel exporters' earnings and EBITDA margins will be...

Textiles | On 22nd Apr 2017

Myntra acquires InLogg

With an aim to strengthen supply chain and logistics, Flipkart-owned...

Textiles | On 22nd Apr 2017

Aditya Birla Group launches new variant Liva Crème

After its successful launch of high quality fabric Liva in 2015,...

Interviews View All

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search