Home / Knowledge / News / Textiles / Milano Unica presents S/S 2015 Directions
Milano Unica presents S/S 2015 Directions
06
Nov '13
Milano Unica presents S/S 2015 Directions and opens the portals of material and color suggestions to the world of fashion design.

Following the success of the presentation last April, regarding both attendance and mass appeal, the same strategy continues among various members of the Italian fashion network.

“Synergy is the key to enhancing an inestimable trait that characterizes our country, the added plus of our domestic production: the various stages of a well-structured creative and productive course continuously intersects and interfaces, ultimately leading to the Trend Area of the fair for better interpretation”, confirms Alberto Jelmini, Vice President of both Moda In and Milano Unica.

Although the space dedicated to the Trend Area in Shanghai, where the IV China edition was recently held, was much smaller than the one in Milan, an added plus was still evident to all visitors: “we knew we were dealing with a market desirous of qualified input and top level professionalism that only Made in Italy can provide, but the record attendance and stylistic and operational interest were unprecedented.

"We are confident this unique instrument has been essential in guiding the choices of selective clients who visited the Italian tradeshow in China”, comments Massimo Mosiello, Manager of Milano Unica.

Therefore, the key to the textile-accessories world, the professional guide to collections and fashion trends of the season, features another appointment for buyers and fashion designers, making it more user-friendly on fair days.

The Italian and European culture, with its long history, has strongly influenced textile tradition. Textiles and art, craftsmanship, expertise; textiles and knowledge, experience, know-how; textiles and intrinsic values, stamped in the collective conscience of a people. 

This edition reproposes the value of basic, an intelligent basic that can be capitalized by updating and innovation. However, an intelligent basic is more difficult to create than a haute craft product, although the latter has to depend on competence and expertise.

The Directions focus on two themes: Smart Basic and Haute Craft.

The colors of the season are characterized by Chromatic Eclecticism, subdivided into 26 nuances in 4 ranges

- Serenity: sophisticated sobriety
- Sparkling: lively harmony
- Sense: eccentric exoticism
- Sharp: urban modernity

Focus on:

- Vegetal freshness with linen, cotton, bamboo, nettle
- Veiling, transparencies, mesh, extreme lightness
- Minimal-chic with organic spirit and linear design  
- Braiding, inlay, incrustations to create uniqueness
- Multidimensional decorations to place like “living pictures”
- Accessories: handicrafts and tradition updated with nanotechnology.

Milano Unica

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search