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Domotex 2014 unveils new concept 'Innovations'
16
Dec '13
The new Innovations@DOMOTEX showcase at DOMOTEX 2014 significantly enhances the fair’s added value for architects, interior decorators and designers.

In addition to its rich program of lectures featuring big-name architects, DOMOTEX now also offers ample scope for face-to-face dialogue.

The stars of Innovations@DOMOTEX are exciting product innovations that have been selected by an expert jury and which will feature along with their exhibitors in special @DOMOTEX areas.

The new format is a major plus for trade visitors, making it easier for them to discover what is new and hot at the fair. Architects and planners in particular will find it a valuable source of practical information and assistance for their wide-ranging professional responsibilities.

The quest for the new

The eternal search for new things is a key driver of industry get-togethers like DOMOTEX. The Innovations@DOMOTEX areas in halls 6, 9 and 11 are part of this tradition.

Designed by the internationally acclaimed Berlin architect Jürgen Mayer H, they will offer central meeting points and stage to powerful dramatic effect a range of product innovations in the Fitted Carpets, Resilient Floor Coverings, Parquet and Laminate Flooring and Modern Hand-made Carpets categories.

“It’s about new things, of course, but it’s also about distinct improvements of existing details as well as practical solutions and ideas,” explains Stefan Diez, the industrial and product designer who chaired the Innovations@DOMOTEX jury. “The selected innovations encapsulate the essence of DOMOTEX and direct visitors’ attention to the must-see products on show in the exhibition halls.”

Innovations@DOMOTEX Talks: Bringing the floor to the fore

The Innovations@DOMOTEX areas will also feature a platform for expert dialogue plus an extensive program of round-table discussions. Known as the Innovations@DOMOTEX Talks, the roundtable discussions will be held in Hall 6 from 1 to 3:45 p.m. on each of the fair’s four days.

International architects, interior designers and product designers will use the discussions to present and exchange views on creative visions, new developments and stunning applications involving floor coverings.

The primary focus of the talks will be on floor coverings as a core element of interior design. The character of interior spaces is determined to a very large extent by the materiality of their floors. The talks will explore a number of topics, including the changes in various flooring application areas wrought by societal trends, resource scarcity and technological developments, and reactions to those changes.

Other key topics relate to the challenges facing the flooring industry in terms of recycling methods and certification programs and the role of floor coverings in the future. Visitors will be able to join in these discussions. The Talks will be set up in such a way that the immediate context of the innovations on show in the Areas will foster dialogue between exhibitors and visitors, thereby making DOMOTEX a vital knowledge-sharing and networking platform.

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