Home / Knowledge / News / Textiles / Grasim unveils daringly different eclectic mix menswear
Grasim unveils daringly different eclectic mix menswear
20
Feb '14
India’s homegrown and men’s lifestyle brand Grasim, which provides stylish and innovative wardrobe solutions, has conjured up a daringly different eclectic mix through its Spring Summer 2014 collection for men, comprising relaxed clothing, leisure look and new pastel tones.
 
The Season’s collection focuses on easy dressing designed for men on natural material and blends as 100% Mercerized cotton for greater comfort, elegance & a relaxed look. The SS 2014 collection exudes free spirit, merges glamour with comfort and sophistication using the most delightful combination of bright and breezy colors, cool fabrics and hues to mark the onset of the season of the sun.
 
Mr Abhijit Ganguly, Brand Director Grasim says “The Spring and Summer 2014 collection, reaffirms Grasim’s emergence from a fabric to a trendsetter in fashionable apparel brand. It offers innovative products to men who believe in their own self and aspire to do great things in life.
 
Each fabric is uniquely engineered to immaculate style and unparalleled comfort for the self made man. Grasim brings the high- class, advanced designs crafted for the modern, smart and contemporary professional, having a perfect fit, slim at the waist and sleeves. 
 
He further added,” The SS 2014 is the most comfortable wardrobe with wide range of shirts and trousers in 100% Mercerized cotton. It’s fluid expression of sharp lines and silhouettes, precise detailing and rich colours are incredible” 
 
As linen fabrics are most comfortable wear during summers, the brand offers finest designer linen shirts for men that look elegant, simple yet fashionable. 
 
The collection embraces the ethos of the new “relaxed” formal by re-introducing denim shirts which is essentially a versatile menswear during summers. Denim shirts are superb casual attire, but due to its blue collar goes well as work wear too. The style truly harnesses the power of a denim shirt. 
 
A strong focus on washes in gradients of blue red and green unites the collection—stripes are more brushed than clean, with the new season comes a new easy yet still urbane approach to men’s dressing.
 
About Brand Grasim:  
Brand Grasim, part of the Aditya Birla Group, is one of the dominant players in the ready-to-stitch over the counter fabric industry.  Grasim has also ventured in to ready-to-wear category by launching ready-made garments through distribution network & its exclusive showrooms. Today apart from an elaborate and well-established pan-India distribution network of 150 dealers and 10000 multi-brand outlets, Grasim has an all-India presence through 120 premium stores.  
 

Grasim


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

From left: Tania Polonnowita Wettimuny, MD, Hellmann Sri Lanka; Bart de Vries, Global COO Air & Sea Hellmann; Deshamanya Mahesh Amalean, Chairman, MAS Holdings; & Shirendra Lawrence, COO, MAS Holdings

Textiles | On 20th Feb 2018

Hellmann and MAS form joint venture HMSC

Hellmann Worldwide Logistics and MAS Holdings have formed Hellmann...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search