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Interstoff Asia Essential attracts 7,027 global visitors
10
Apr '14
Interstoff Asia Essential – Spring 2014, which was held in the Hong Kong Convention and Exhibition Centre from 19 to 21 March, attracted 7,027 visitors from 41 countries and regions. The top ten were Hong Kong, Mainland China, Taiwan, Japan, Korea, the US, Macau, India, Australia and the UK. 
 
“While the visitor number remained stable compared to last year, we are happy with the quality of buyers, so are our exhibitors,” said Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd.
 
Altogether, 221 exhibitors from ten countries and regions participated in this edition, including Germany, Hong Kong, Italy, Japan, Kenya, Korea, Macau, Mainland China, Taiwan and Thailand. “The good thing about this fair is that I can meet good-quality customers here. 
 
About 60 to 70% of the visitors who came to our booth were serious buyers, including some big brands like TMS, Marks & Spencer and Hugo Boss,” said Henry Foong Kah Kuan from Wujiang Fuhua Fabrics Co Ltd in Mainland China.
 
J.C. Trend Enterprises Ltd, an exhibitor from Hong Kong, also shared the same opinion. “This is the first time we have participated in this fair, and we have met many potential customers so far, including some of the big brands in Europe and the US such as DKNY. We were also visited by many buying offices as well. I am confident we would be able to do business with over half of the visitors that have been to our booth, and I am satisfied with the result so far,” the firm’s representative Venno Tsang said.  
 
Other than establishing relationships with quality buyers from well-known multinational fashion brands, the local textile market in Hong Kong – a regional fashion hub – was another factor that pulled in many exhibitors. Shaoxing Saintup Textile Co Ltd was one such company: “Hong Kong’s market is still blossoming nowadays, and participating in Interstoff can help us capture the opportunities here as the fair is more focused on this market than other trade shows are,” said Michael Li, the company’s General Manager.  
 
Moreover, the market in the city will get even better in the future, according to Wen. “The textile and garment industry in Hong Kong has formed a Garment Development Committee, led by the Honourable Felix Chung – a government lawmaker, to figure out a way to further boost the garment retail and wholesale market in the city. This is good news for our exhibitors and we are having thorough conversations with Mr Chung to seek further cooperation,” she said.


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