Home / Knowledge / News / Textiles / Cool Wool continue to draw influential audience globally
Cool Wool continue to draw influential audience globally
Jun '14
The vibrant and exciting trends seen at the latest Pitti Uomo show in Florence followed the path etched last season by the directions demonstrated in The Wool Lab, and the various predictions about fibres and fashion for SS15. The main story was the rise of natural fibres in all areas of fashion and the importance of the exploitation of the full value of such quality materials.
Cool Wool became an important part of the summer offer at this important menswear exhibition, which continues to attract an influential international audience. Cool wool isolates from its many attributes the particular quality of wool which enables it to be worn successfully in the summer, providing a comfortable climate for the wearer and actively providing a cool ambience. 
It is no mean feat to explain to buyer and consumer that a fibre originally extolled for keeping people warm, can with equal ease provide a feeling of cool comfort, due mainly to its natural origin - sheep thrive in a variety of climates thanks to wool’s thermo-regulating properties.
However, the message has evidently got through clearly. Jackets were important in all areas, from classic Italian collections to rock and jeans labels. Unlined jackets were colourful, often with textures such as slubs and irregularities lent perhaps by a proportion of linen, bright in blues, greens, salmon and ginger and tempered with steely industrial greys. Blazer checks abounded in configurations from micro designs to larger white windowpanes on a coloured ground giving a jazzy effect.
Blue was the most favoured colour of the summer, from mid to bright, with a more restrained grey/blue in traditional birdseyes and micro-checks in many interpretations. Brunello Cuccinelli, Digel, Hardy Amies, Cantarelli, and Neopolitan tailor labels such as Kiton all played about with high-quality fabrics from Merino wool, cotton, linen and silk sometimes in combination, selected for shine, slubs, handle or texture. Bright yellow sometimes appeared as a bright accent colour or for single garments for maximum effect (Z Zegna).
As the young mix and match their suits with different fabrics for trouser and jacket it’s clear that there is still a demand for the formal suit, but reimagined. Often dressed down, this season they came in both single-breasted and double-breasted with short jackets and accessories like colourful leather belts, silk handkerchiefs and with the skinny cut which has become the norm. These were seen in lightweight wool, sometimes with a little silk or linen for a different hand. These seemingly conventional two-piece suits, single breasted with one or two buttons, were often unlined or half-lined to make them ultra-light and airy.

Must ReadView All

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Apparel/Garments | On 23rd Mar 2017

E-retailers to pay up to 1% TCS under GST

E-retail marketplaces will need to deduct up to 1 per cent tax...

Textiles | On 23rd Mar 2017

Lanxess to expand chemical intermediates capacity

The Advanced Industrial Intermediates business unit of German...

Interviews View All

Abhishek Samdaria

GST will certainly reduce a lot of paperwork in future

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search