Home / Knowledge / News / Textiles / Cool Wool continue to draw influential audience globally
Cool Wool continue to draw influential audience globally
Jun '14
The vibrant and exciting trends seen at the latest Pitti Uomo show in Florence followed the path etched last season by the directions demonstrated in The Wool Lab, and the various predictions about fibres and fashion for SS15. The main story was the rise of natural fibres in all areas of fashion and the importance of the exploitation of the full value of such quality materials.
Cool Wool became an important part of the summer offer at this important menswear exhibition, which continues to attract an influential international audience. Cool wool isolates from its many attributes the particular quality of wool which enables it to be worn successfully in the summer, providing a comfortable climate for the wearer and actively providing a cool ambience. 
It is no mean feat to explain to buyer and consumer that a fibre originally extolled for keeping people warm, can with equal ease provide a feeling of cool comfort, due mainly to its natural origin - sheep thrive in a variety of climates thanks to wool’s thermo-regulating properties.
However, the message has evidently got through clearly. Jackets were important in all areas, from classic Italian collections to rock and jeans labels. Unlined jackets were colourful, often with textures such as slubs and irregularities lent perhaps by a proportion of linen, bright in blues, greens, salmon and ginger and tempered with steely industrial greys. Blazer checks abounded in configurations from micro designs to larger white windowpanes on a coloured ground giving a jazzy effect.
Blue was the most favoured colour of the summer, from mid to bright, with a more restrained grey/blue in traditional birdseyes and micro-checks in many interpretations. Brunello Cuccinelli, Digel, Hardy Amies, Cantarelli, and Neopolitan tailor labels such as Kiton all played about with high-quality fabrics from Merino wool, cotton, linen and silk sometimes in combination, selected for shine, slubs, handle or texture. Bright yellow sometimes appeared as a bright accent colour or for single garments for maximum effect (Z Zegna).
As the young mix and match their suits with different fabrics for trouser and jacket it’s clear that there is still a demand for the formal suit, but reimagined. Often dressed down, this season they came in both single-breasted and double-breasted with short jackets and accessories like colourful leather belts, silk handkerchiefs and with the skinny cut which has become the norm. These were seen in lightweight wool, sometimes with a little silk or linen for a different hand. These seemingly conventional two-piece suits, single breasted with one or two buttons, were often unlined or half-lined to make them ultra-light and airy.

Must ReadView All

Textiles | On 26th May 2017

Lenzing unleashes new eco-friendly fibre

There's a new eco-friendly fibre on the anvil—Austrian speciality...

Apparel/Garments | On 26th May 2017

Benetton seeks approval for FDI in single-brand retail

Global fashion brand Benetton Group, has sought Indian government's...

Apparel/Garments | On 26th May 2017

Walmart to conduct GST workshops for SME suppliers

With the objective of supporting its small and medium-sized (SME)...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search