Germany : Cool Wool continue to draw influential audience globally

InquiryNow

Please fill in your details to download the Table of Contents of this report for free. We also do customization of these reports so you can write to us at mi@fibre2fashion.com in case you need any other additional information.

Name

Company

Phone Number

Country

Comments

Advanced Search

Home / Knowledge / News / Textiles / Cool Wool continue to draw influential audience globally

Cool Wool continue to draw influential audience globally

24
Jun '14

The vibrant and exciting trends seen at the latest Pitti Uomo show in Florence followed the path etched last season by the directions demonstrated in The Wool Lab, and the various predictions about fibres and fashion for SS15. The main story was the rise of natural fibres in all areas of fashion and the importance of the exploitation of the full value of such quality materials.

Cool Wool became an important part of the summer offer at this important menswear exhibition, which continues to attract an influential international audience. Cool wool isolates from its many attributes the particular quality of wool which enables it to be worn successfully in the summer, providing a comfortable climate for the wearer and actively providing a cool ambience.

It is no mean feat to explain to buyer and consumer that a fibre originally extolled for keeping people warm, can with equal ease provide a feeling of cool comfort, due mainly to its natural origin - sheep thrive in a variety of climates thanks to wool’s thermo-regulating properties.

However, the message has evidently got through clearly. Jackets were important in all areas, from classic Italian collections to rock and jeans labels. Unlined jackets were colourful, often with textures such as slubs and irregularities lent perhaps by a proportion of linen, bright in blues, greens, salmon and ginger and tempered with steely industrial greys. Blazer checks abounded in configurations from micro designs to larger white windowpanes on a coloured ground giving a jazzy effect.

Blue was the most favoured colour of the summer, from mid to bright, with a more restrained grey/blue in traditional birdseyes and micro-checks in many interpretations. Brunello Cuccinelli, Digel, Hardy Amies, Cantarelli, and Neopolitan tailor labels such as Kiton all played about with high-quality fabrics from Merino wool, cotton, linen and silk sometimes in combination, selected for shine, slubs, handle or texture. Bright yellow sometimes appeared as a bright accent colour or for single garments for maximum effect (Z Zegna).

As the young mix and match their suits with different fabrics for trouser and jacket it’s clear that there is still a demand for the formal suit, but reimagined. Often dressed down, this season they came in both single-breasted and double-breasted with short jackets and accessories like colourful leather belts, silk handkerchiefs and with the skinny cut which has become the norm. These were seen in lightweight wool, sometimes with a little silk or linen for a different hand. These seemingly conventional two-piece suits, single breasted with one or two buttons, were often unlined or half-lined to make them ultra-light and airy.

More Woolmark News... More Textiles News - Germany...

Must ReadView All

Textiles | On 25th Apr 2018

UNIDO, eWTP discuss strengthening ties to back e-commmerce

United Nations Industrial Development Organisation director general...

Apparel/Garments | On 25th Apr 2018

Making sustainability affordable is a big challenge

In a lot of instances, being sustainable comes with an additional...

Courtesy: Formosa Petrochemical Corporation

Textiles | On 25th Apr 2018

Formosa to set up petrochemical plant in Louisiana

Formosa Petrochemical Corporation has selected St. James Parish in...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Letter to Editor

RSS Feed

Search Companies

Leave your Comments

April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No Skip

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No Skip

Active Poll

Do you see sustainability as a route to business growth?

Yes

69.9%

12.6%

Skip

17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No Skip

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes

63.1%

29.1%

Skip

7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No Skip

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes

87.4%

8.7%

Skip

3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes

82.5%

7.8%

Skip

9.7%

Total Votes: 103

E-News Insight

Subscribe Today and Get the
Latest News Update in Your Mail Box.