Home / Knowledge / News / Textiles / Tempur-Pedic to be official sponsor of PGA Tour
Tempur-Pedic to be official sponsor of PGA Tour
16
Jul '14
The PGA TOUR and Tempur-Pedic announced an agreement through 2016 that makes the leading bedding provider an official sponsor of the PGA TOUR.
 
Through the relationship, Tempur-Pedic will receive designations as the TOUR's official mattress, bedding and pillow sponsor. This represents the first national sports sponsorship for the company, one that grew from an initial advertising relationship with PGATOUR.COM in 2013. 
 
"Quality sleep is widely recognized as a vital component for an athlete and Tempur-Pedic is clearly a leader in the field, making this an ideal relationship for the PGA TOUR," said Tom Wade, Chief Commercial Officer of the PGA TOUR. "It is exciting for us to establish a sponsor relationship with the leader in this category and we look forward to working with the Tempur-Pedic team to build a program that engages our fans in a unique way."
 
Tempur-Pedic offers every sleeper personalized comfort thanks to industry-leading TEMPUR material, which automatically adapts to support the body's unique shape, weight and temperature. 
 
"Golf is a game of precision played by discerning people who appreciate quality," said Patrice Varni, senior vice president of brand marketing, Tempur Sealy. "The Tempur-Pedic customer shares these same qualities and this overlap really drove this partnership. We are excited to align with the prestigious PGA TOUR brand and look forward to mutual benefit for years to come."
 
About Tempur Sealy International
Tempur Sealy International, Inc. is the world's largest bedding provider. Tempur Sealy International develops, manufactures and markets mattresses, foundations, pillows and other products.  The Company's brand portfolio includes many of the most highly recognized brands in the industry, including Tempur, Tempur-Pedic, Sealy, Sealy Posturepedic, Optimum and Stearns & Foster. World headquarters for Tempur Sealy International is in Lexington, KY. 
 
About PGA TOUR
The PGA TOUR is the world's premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, NEC Series-PGA TOUR Latinoamerica, PGA TOUR Canada and PGA TOUR China. 
 
The PGA TOUR's mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.
 
Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 225 countries and territories in 32 languages. Virtually alltournaments are organized as non-profit organizations in order to maximize charitable giving. In 2013, tournaments across all Tours generated more than $134 million for local and national charitable organizations and in early 2014 the TOUR's all-time charitable contributions surpassed $2 billion. 
 

Tempur-Pedic

Must ReadView All

Textiles | On 22nd Apr 2017

Strong rupee & weak trade to affect textile exporters

Textile and apparel exporters' earnings and EBITDA margins will be...

Textiles | On 22nd Apr 2017

Myntra acquires InLogg

With an aim to strengthen supply chain and logistics, Flipkart-owned...

Textiles | On 22nd Apr 2017

Aditya Birla Group launches new variant Liva Crème

After its successful launch of high quality fabric Liva in 2015,...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search