Intertextile Shanghai Home Textiles to show future trends

21 Jul '14

4 min read

China’s leading home textiles fair, Intertextile Shanghai Home Textiles – Autumn Edition, is not just the ideal location to find the latest textile and accessory products. It is also the leading event in the region to discover the current and future home textile trends in China, and to learn about the latest market updates on the domestic economy.

Featuring over 1,400 exhibitors from more than 30 countries & regions, the fair will take place from 27 to 29 August at the Shanghai New International Expo Centre. Before it begins however, Intertextile Shanghai Home Textiles presents the four key domestic trends in the home textiles market here for 2014 and beyond.

Growing online sales for home textile products

Home textile products currently rank in the top 10 of most popular product categories on Tmall.com, an electronic retail platform owned by the Alibaba Group, China’s version of eBay. The total sales of such products reached USD 8.54 billion in the first 10 months of last year, with this number expected to exceed USD 9.65 billion in 2014. Giving further credence to this new sales model, a number of big domestic brands are exploring the ‘online to offline’ model, allowing customers to experience the products in their offline shops and pay for them online.

Custom-made products for VIP clients

As the number of high-wealth consumers in China continues to grow, more and more home textile suppliers are launching custom-made product lines that can be tailored to the needs of their VIP buyers. Within the high-end segment of the market, textile products are being thought of increasingly as fashion elements in the home. Curtains, for example, now feature 3D embroidery, organza and burnout fabrics.

These same buyers, and even some of those in the expanding middle class, are also spending large on a trend known as the ‘whole-home design’ concept. This is where buyers decorate their home with a consistent theme throughout, and includes items such as upholstery fabrics, curtains, cushions and bedding, as well as clocks and paintings.

Many overseas companies already utilise Intertextile Shanghai Home Textiles to take advantage of this trend. This year sees a number of leading brands such as CASADECO, Designers Guild, JAB and THEVENON taking part in the editor zone of the European Hall.

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