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Suraaj Linens unveils modern & contemporary SS home line
29
Jul '14
One of India’s leading Home Textile manufacturers, Suraaj Linens has just launched their new Spring Summer ’15 range. After receiving great response to their previous ranges, Suraaj Linens has now launched their new range keeping in lieu with their modern, contemporary theme.
 
Suraaj Linens believes in encouraging global trends as well as injecting a bit of their own character into homes around the world. In this range, they have focused on internationally trending patterns in watercolours, text prints, shibori and tie & dye prints; alongside they’ve also launched a new fabric – UltraSoft which can be seen in their kitchen and table range.
 
The SS’15 collection is aimed at a bright palette of colours that stay true to the essence of summer and freshness. Varun Jain, Director, says, “We have induced vibrant hues into all the different styles in this line. We have used new twill and duck weave fabrics that have been finished with a greater body, giving cushions a more comfortable feel. The fabric is also designed to absorb printed colours better, and therefore offers deeper colours.”
 
The range also includes an exclusive range of 50 digitally printed cushion cover designs focusing on a variety of themes like cities, beaches and other global iconic settings. This is an area that Suraaj Linens has built up significant expertise in over the past few seasons.
 
In addition, Suraaj Linens has launched a new fabric called UltraSoft, Varun says, “UltraSoft has very good functional strengths. Our R&D team have developed a much softer fabric; the twill weave adds more character to the material and it also has very quick at absorption, which is a huge positive to incorporate in kitchen and table linen.”
 
Judging by their SS’15 collection, it sure looks like Suraaj Linens’ is out to make a strong statement. They want to bring to the world the perfect mix of dazzling designs in comfortable and practical fabrics of the future, at competitive prices.
 

Suraaj Linens


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