Home / Knowledge / News / Textiles / Detroit Lions pick Repreve as sustainability partner
Detroit Lions pick Repreve as sustainability partner
06
Aug '14
The Detroit Lions announce Unifi, Inc.’s REPREVE recycled fiber brand as the team’s new official sustainability partner. This collaboration makes the Lions the first NFL team to join REPREVE’s #TurnItGreen movement. REPREVE is made from recycled materials, including plastic bottles, and helps make products eco-friendly. The #TurnItGreen initiative supports stadium-based recycling efforts and a consumer education campaign to “Make the Smart Throw,” encouraging fans to toss their bottles into recycling bins instead of trash cans.

Unifi, the makers of REPREVE, is headquartered in Greensboro, N.C. The Company transforms plastic bottles into REPREVE recycled fibers that are used by many well-known brands, including Ford, Haggar, Polartec, Quiksilver and Volcom.

On Wednesday, Aug. 6, the Lions and REPREVE will kick off #TurnItGreen efforts with a training camp takeover at Ford Field. During practice, the Lions quarterbacks will forgo the traditional red jerseys for REPREVE green jerseys, each made from 21 recycled plastic bottles. Attending fans will receive REPREVE-based #TurnItGreen fan towels made from three recycled bottles along with other REPREVE-based items, including t-shirts and autograph cards (quantities are limited).

“This initiative is a reflection of the Ford family’s commitment to leading in the area of sustainability,” said Detroit Lions Team President Tom Lewand. “As an example, through our partnership with REPREVE, we will be expanding to 500 recycling bins throughout Ford Field, making it easy for fans and guests to ‘Make the Smart Throw.’ This collaboration with Unifi and REPREVE will also serve as a platform to educate fans about the quality products that can be made from recycled materials, which will help keep plastic bottles from ending up in landfills.”

REPREVE and the Lions are calling on fans to help the team reach its target 100 percent recycling rate throughout the 2014 season. Achieving this feat will lead to direct benefits for students at the Detroit Lions Academy, who will be awarded with new REPREVE clothing.

“Recycling is critical, yet surprisingly only 30 percent of plastic bottles are recycled in the U.S., significantly less than other countries,” explained Roger Berrier, President and Chief Operating Officer of Unifi, Inc. “Together with the Detroit Lions, we are working to highlight the ease of in-stadium recycling and showcase the benefits of recycling. Hopefully franchises from all major sports will follow the Lions’ lead and join the #TurnItGreen movement.”

In addition to the REPREVE #TurnItGreen training camp takeover on Aug. 6, the collaboration will include in-stadium activation elements encouraging fans to “Make the Smart Throw.” Throughout the season, there will be a series of #TurnItGreen promotions starting with “Play Catch with the Quarterback,” where fans will have the opportunity to toss the football with Lions quarterbacks prior to the Aug. 6 practice.

Detroit Lions


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search