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Heimtextil 2015 to see new 'Theme Park' initiative
02
Sep '14
Messe Frankfurt, organisers of Heimtextil – being held from 14-17 January, 2015 introduced ‘Theme Park’ and trend prognosis for 2015-16 at a recently held conference at the Frankfurt Fair and Exhibition Centre.

Anne Marie Commandeur of Stijlinstituut Amsterdam introduced the “Theme Park” to exhibitors of the international home and contract textiles trade fair.

Mayouri Sengchanh of Exalis/Carlin International and Felix Diener also offered a prognosis of the textile interior-design trends of the coming season.

Heimtextil exhibitors had a chance to obtain an initial insight into the new trend themes, a good 4.5 months before Heimtextil opens its doors.

‘Experience’ is the super ordinate Heimtextil trend theme for 2015-16 and textiles are the perfect vehicle for inspiring, sensory and interactive experiences”, explained Anne Marie.

The conference also provided a setting for presentation of new Heimtextil Trend Book. In both the book and the ‘Theme Park’ at the fair, Heimtextil has presented a selection of spectacular projects, which can be experienced with all the senses.

For the first time, the Trend Book comes with ‘interactive print’ elements, which enable readers to obtain supplementary information in digital form by scanning the parts of the book and then watching animated images on their smart phones or tablets.

The first part of the Trend Book revolves around social, political, technological and artistic themes – all key themes that have a decisive influence on designers.

The second section looks at trends that are set to have a direct influence on interior design and home textiles in 2015 and beyond. To this end, the trend experts proposed four design themes: ‘Sensory’, ‘Mixology’, ‘Discovery’ and ‘Memory’.

The third part of the book is devoted to colour innovations and presents worlds of colour corresponding to the four design themes.

The new Heimtextil ‘Theme Park’ emphasises challenges and opportunities for the retail trade, the contract business and the tourist sector.

The ‘Retail’ and ‘Hospitality’ sections spotlight pioneering projects and are a source of ideas for new business concepts. Additionally, the focus of the trend prognoses is on technology and sustainability.

Fibre2fashion News Desk - India

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