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Parineeti Chopra stars in Spaces Home & Beyond's advert
Sep '14
The Welspun Group-owned Indian interior textile brand Spaces Home & Beyond has signed on the vivacious Bollywood actress Parineeti Chopra to star in its latest Autumn/Winter 2014 campaign titled Find Your Space.

The brand new advertisement, highlighting the fresh festive home décor range that allows personal expression through an array of home furnishings created under various themes, features the young star discovering her ‘own space’ beyond the limitations of designs and colours.

A balanced amalgamation of both contemporary and traditional designs, the collection is available under themes like Ruyal, Boho Chic, Courtyard, Allure, Youthopia, I love My planet and Hygro Comfort.

While speaking on the newly formed partnership with Parineeti, Dipali Goenka, the Managing Director of Welspun Global Brands Limited, said “I welcome Parineeti to the Spaces Home & Beyond’s family and I am sure that this association will be a phenomenal success. We are looking to reach out to the young as well as the evolving market and believe that Parineeti is an apt representative of Spaces Home & Beyond.”

“She has carved out a unique connect with the young generation, being an icon that she has emerged as. Her charismatic personality rightly symbolizes Spaces Home & Beyond’s ideology of being vivacious, young, innovative, fashionable, unique and stylish, making her association fit seamlessly with the brand,” she adds.

The 25-year-old actor stated, “I am extremely happy to be a part of Spaces Home & Beyond’s family and perfectly connect with the brand. With my association with Spaces Home & Beyond, I look forward to explore the brand proposition even further and create some new home fashion and lifestyle trends."

“My home is a place where I find my space. I am fond of interior designing, upholstery, carpets, bed sheets, linen and fluffy towels,” she added.

A division of the Welspun Group’s home furnishing retail segment Welspun Global Brands Ltd, the Spaces Home & Beyond is a premium bed and bath label offering solutions that are a perfect blend of contemporary and traditional designs. The brand specializes in towels, bed sheets, quilts, pillow covers, comforters, rugs and blankets.

Founded in 1985, the Welspun Group is a multinational company that caters to the steel, energy, oil and gas as well as the textile industries. (PB)

Fibre2fashion News Desk - India

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