Home / Knowledge / News / Textiles / Grasim unveils a festive fabric collection made of jute
Grasim unveils a festive fabric collection made of jute
08
Oct '14
The Indian home-grown men’s lifestyle brand Grasim Suiting unveiled a new festive fabric range made from the environment friendly jute fibre.

Replete with an ultra comfy soft feeling fabric structure, each fabric from the collection is incorporated with a unique texture and fall.

Based on a strong festive palette of wine, electric blue, sea green, gunmetal, fawn and rustic brown, the exclusive line is currently available for purchase at all leading retail outlets in the country.

In addition to the fabrics, the collection also offers an array of elegant, simple yet fashionable jute blend jackets.

While talking about the rising popularity of jute blended fabrics this season, the Brand Advisor for Grasim, Mr. Narendra Kumar Ahmed, says, “Soft pleats & high waists in trousers made of blended jute in muted colors are hot picks for the season.”

Part of the Aditya Birla Group, Grasim specializes both in ready-to-wear garments and ready-to-stitch over the counter fabrics. Apart from an elaborate and well-established pan-India distribution network of over 150 dealers and nearly 10000 multi-brand outlets, the brand has an all-India presence through 120 premium stores.

Extensively used by both Indian and International designers, jute is known for its durability, strength and high fashion quotient. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search