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Clariant unveils ColorForward Interiors 2016
21
Feb '15
Switzerland based marketer of specialty chemicals, Clariant has unveiled ‘ColorForward Interiors 2016’, the third annual trend and colour forecasting guide for the fibre and textile market.

According to Clariant, this edition was expanded to reach a wider range of textile yarn and filament producers, including those serving the carpeting, upholstery, automotive, and interior decoration sectors.

“This unique creative tool from Clariant ColorWorks defines four trends that can be expected to attract consumer attention in the next few years and creates a colour palette,” a press release from Clariant informs.

For the first time, the ColorForward Interiors portfolio includes not only pompons made of polypropylene (PP) and polyamide (PA) fibres, but also ‘wrap cards’ with polyester fibre samples.

The polyester fibres are produced as air-textured yarn (ATY), which is also commonly known by the old DuPont trademark, Taslan. ATY yarn is commonly used in the automotive industry and also in furniture upholstery and clothing.

The pompons are made from bulk continuous filaments (BCF) to create a texture that is favoured for carpeting made in Europe, the Middle East and North America.

All fibres in ColorForward Interiors 2016 are dope dyed or spin dyed using Clariant masterbatches or colour concentrates to impart colour to the yarn.

“Each year we have released ColorForward Interiors, we have received valuable feedback about how we can enhance the value for our customers,” explains Francis Baud, global head of marketing – fibres.

Baud added, “By adding wrap cards with polyester yarn, we are now able to show our colours in a form that will be very familiar to a broad spectrum of fabric producers, designers and interior decorators.”

“At the same time, we have retained the pompons, which are very popular in the carpet industry,” Baud explained.

ColorForward Interiors is derived from Clariant’s groundbreaking ColorForward program, now celebrating its 10-year anniversary.

ColorForward springs from the minds and experience of colour, design, marketing and polymer experts, representing multiple creative industries from all over the world.

Each edition presents four global societal trends that can be expected to influence consumer behavior.

The international team then selects different colours or colour combinations that evoke an emotional response related to each trend. (AR)

Fibre2fashion News Desk - India

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