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IAM organises event on sustainable fashion in India
23
Feb '15
Maneka Gandhi speaking at IAM
Maneka Gandhi speaking at IAM
Key sustainable fashion industry experts from across the globe gathered at the inaugural edition of ‘India towards Sustainable Fashion 2020’, a one-day seminar to discuss and promote the concept of sustainable fashion amongst young domestic entrepreneurs of today.

Held at Institute of Apparel Management (IAM), Gurgaon, the conference was aimed at raising awareness and educate people on how to safeguard and protect the environment and improve lives of end-consumers, workers and suppliers around the world.

Addressing the event, Maneka Gandhi, minister for women and child development, Government of India, said, “Sustainable fashion is the need of the hour. It is not about recycling and reusing but utilising alternative natural resources and converting it into fabric. Khadi products need to adopt new technology and come out with trendy designs and patterns.”

“Sustainable India 2020 holds many crucial challenges for the global fashion industry with changing geography of production, falling prices and intrinsic values, climate and demographic changes, new technologies, and paradigm shift in the global economy,” said Darlie Koshy, DG and CEO, IAM, according to a statement.

“Sustainability should be seen in a context. It is important to understand the context and geographical locations so that different modules can be developed for everybody. Reducing consumption is not the way for reaching sustainability in fashion. Sustainable fashion has to be taken as an approach. Tendencies of over shopping should be avoided,” he explained.

He further talked about the untapped potential in the country, “India is a global economy and has got great potential to be one of the largest exporters of textiles. Though we are the second largest producer of jute, silk and cotton, we are still unable to harness our potential in this arena.”

The event held discussions on issues related to building sustainability as a short-term and long-term vision of the Indian fashion industry, type of raw materials to be used in future, as well as developing new skills and competencies.

Three round tables on topics ranging from ‘Sustainable Planet: Role of innovation and technology in responsible manufacturing, supply chain and consumption’ to ‘High Fashion: Designed for Make in India’ were conducted. The major participants in the round table think tank were Rina Dhaka (designer), Sunil Sethi (president FDCI), fashion columnists and representatives of different fashion institutes and companies including NIFT, Pearl Fashion Academy, IIT Delhi, Wlamart, Adidas, and Body Shop.

The last digital panel discussion through social media platforms like ‘Skype’ or ‘Google hangout’ invited experts from Italy, New York, Australia, UK and Havard School of Business to talk about various topics of sustainability. The idea behind this discussion was to bring leaders from around the world together on one platform and discuss the need of sustainable fashion and how to take this initiative forward in India and inspire the industry to be a part of the project for a better future. (PB)

Fibre2fashion News Desk - India

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