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Archroma debuts new products at Denim Premiere Vision
03
Jun '15
OptisulC dyes for printed fabrics/Courtesy: Archroma
OptisulC dyes for printed fabrics/Courtesy: Archroma
At the Denim Premiere Vision (DPV) show in Barcelona, Archroma showed how it is leveraging innovative chemistry to generate several new fashion-forward, eco-conscious colours and finishes.

“These advances add value for consumers, mills and brand owners alike,” the speciality chemicals manufacturer and marketer said in a press release.

Archroma said it has expanded its application range for its Optisul C liquid dyes to include new colours and treatment options on printed fabrics.

“These dyes will allow garment makers to create chemical contrasts on printed and coated jeans,” it added.

The Optisul C products are affinity-free, sulfide-free dyes, suitable for GOTS and bluesign approval and also allow easier application than current piece dyeing techniques for physical and chemical wash-down effects.

As part of its growing colours portfolio, Archroma introduced at DPV a new, bright blue sulphur dye called Diresul Pacific Blue RDT.

It is the first in a planned series of bright greens and blues, all bearing ocean-related names and Archroma displayed garment samples of the Diresul Pacific Blue RDT at its booth.

This new range, according to Archroma, will also be suitable for use with its Advanced Denim dyeing solutions.

“Archroma’s new colouring options for denim and casualwear enable manufacturers to expand their colour horizons,” Nuria Estape, marketing executive (Special Dyes) said.

“At the same time our existing Advanced Denim technology will help to use precious resources in a more responsible way,” Estape observed.

Archroma diverts agricultural and herbal waste from the landfill and uses it to produce a palette of rich green, brown and grey EarthColors dyes, offering brand owners a compelling sustainability story.

“This recently launched range also offers consumers and brand owners a new level of environmentally focused transparency,” it informed.

Archroma said it will put all the information about individual batches of colour on NFC hang tags to be attached to each item of clothing.

Each hang tag incorporates a chip with all the information on it, and prospective buyers in the shop can access information by using Near Field Communications technology incorporated into their phones.

NFC chips not only can give shoppers access to detailed product information but, with the use of a special app, also can provide brand owners with complete tracking and traceability data regarding each garment.

Archroma’s SmartRepel is a novel finishing range that is not based on fluorine and provides water repellency performance to casual clothing while retaining softness and breathability. (AR)

Fibre2fashion News Desk - India


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