Home / Knowledge / News / Textiles / Archroma debuts new products at Denim Premiere Vision
Archroma debuts new products at Denim Premiere Vision
Jun '15
OptisulC dyes for printed fabrics/Courtesy: Archroma
OptisulC dyes for printed fabrics/Courtesy: Archroma
At the Denim Premiere Vision (DPV) show in Barcelona, Archroma showed how it is leveraging innovative chemistry to generate several new fashion-forward, eco-conscious colours and finishes.

“These advances add value for consumers, mills and brand owners alike,” the speciality chemicals manufacturer and marketer said in a press release.

Archroma said it has expanded its application range for its Optisul C liquid dyes to include new colours and treatment options on printed fabrics.

“These dyes will allow garment makers to create chemical contrasts on printed and coated jeans,” it added.

The Optisul C products are affinity-free, sulfide-free dyes, suitable for GOTS and bluesign approval and also allow easier application than current piece dyeing techniques for physical and chemical wash-down effects.

As part of its growing colours portfolio, Archroma introduced at DPV a new, bright blue sulphur dye called Diresul Pacific Blue RDT.

It is the first in a planned series of bright greens and blues, all bearing ocean-related names and Archroma displayed garment samples of the Diresul Pacific Blue RDT at its booth.

This new range, according to Archroma, will also be suitable for use with its Advanced Denim dyeing solutions.

“Archroma’s new colouring options for denim and casualwear enable manufacturers to expand their colour horizons,” Nuria Estape, marketing executive (Special Dyes) said.

“At the same time our existing Advanced Denim technology will help to use precious resources in a more responsible way,” Estape observed.

Archroma diverts agricultural and herbal waste from the landfill and uses it to produce a palette of rich green, brown and grey EarthColors dyes, offering brand owners a compelling sustainability story.

“This recently launched range also offers consumers and brand owners a new level of environmentally focused transparency,” it informed.

Archroma said it will put all the information about individual batches of colour on NFC hang tags to be attached to each item of clothing.

Each hang tag incorporates a chip with all the information on it, and prospective buyers in the shop can access information by using Near Field Communications technology incorporated into their phones.

NFC chips not only can give shoppers access to detailed product information but, with the use of a special app, also can provide brand owners with complete tracking and traceability data regarding each garment.

Archroma’s SmartRepel is a novel finishing range that is not based on fluorine and provides water repellency performance to casual clothing while retaining softness and breathability. (AR)

Fibre2fashion News Desk - India

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search