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Flipkart signs deals with three major home retailers
04
Jul '15
E-commerce giant Flipkart has announced a strategic partnership with three of the country's largest home retail brands - Home Town (Future group), HomeStop (Shoppers Stop) and @Home.

The tie-ups will introduce a whole new range of products from these retail brands, adding to Flipkart's existing portfolio of 1000 plus brands with seven lakh home products, it said in a press statement.

The association brings together best-in-class products from top home retailers backed by Flipkart's robust e-commerce capabilities to the end customer.

From furnishing to DIY tools and homecare to decor, customers can now access an exhaustive range of products from these top-notch brands and their private labels, it said.

While these retailers have offline presence in key markets and a few online channels, the association helps them tap into Flipkart's expanding consumer base across geographies, the statement said.

To bring in a diverse range of products, Flipkart plans to partner with several other retailers across categories too, which will help offer an array of products on a single online platform, making it a one-stop-destination for every shopper, it said.

Flipkart’s chief business officer Ankit Nagori said the combination of the best-of-home-brands and the company's distribution and technology expertise "will surely be a bonus for our expanding customers, across India. We look forward to many more similar tie-ups across categories in the future." (SH)

Fibre2Fashion News Desk – India

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