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Visitor numbers up 11% at Ambiente & Heimtextil
Jul '15
At the recently concluded home textiles fair Ambiente India & Heimtextil India held from June 25-27, visitor numbers climbed by nearly 11 per cent over the previous edition.

“7,233 buyers from India and abroad flocked to see collections from 162 exhibitors from 7 countries during the three days of the show,” a press release from the organiser, Messe Frankfurt said.

These exhibitors presented their multifaceted decor, lifestyle and furnishing products to the Indian market across 11,000 square metres of exhibition space.

Raj Manek, ED of Messe Frankfurt Asia Holding Ltd. said, “Ambiente India & Heimtextil India accompanied by the several value-add fringe programs make it a specialised platform for the business of home fashion.”

“The spectacular displays by our exhibitors have raised the bar for ingenuity and modernity in interior spaces while the growth in business visitors, demonstrates the attractiveness of the shows in India,” Manek added.

According to Messe Frankfurt, exhibitors at the fair not only reported a good experience in terms of networking but also business and order confirmations.

Ambiente India exhibitor Sonali Sharma from Thanor Pottery said, “The visitor response has been simply brilliant with some of the major retail chains ready to place orders, give us mall space and close deals.”

Heimtextil India exhibitor Ajay Arora from D'décor said, “We launched an entire new category of blinds besides unveiling the summer spring and Diwali collections at the show and the response has been overwhelming.”

“There has been incessant traffic at our stall right from day one and the show is well timed for the Indian market and offers fabulous opportunities, economy of time and great networking,” Arora too added.

Gaurav Sureka from Rumours too said, “The footfall has been more than last year and we managed to achieve our targets in just two days as whoever visited our stall did not leave without ordering.”

German company and Ambiente India exhibitor Ritterwerk GmbH, in search of distribution partners in India, left assured with their interactions at the fair and are confident of finding a suitable partner.

Visitor Calvin Wooly, global supplier development leader – textiles at Ikea remarked, “Ambiente India and Heimtextil India fairs are good opportunity from a local perspective to meet domestic suppliers.”

“This is the most appropriate time for us to come here as we are looking into new segments and both the shows give us the scope to source for more products in India,” Wooly noted.

Ambiente India and Heimtextil India teamed up for the launch of the prestigious Interior Lifestyle Awards (ILA), the new launch pad for aspiring Indian designers willing to prove their creative mettle.

Vandana Agarwal, Anar Patel and Ayush Kasliwal were named winners and as part of their award, all three contestants will fly down to Frankfurt to display their concepts at Ambiente and Heimtextil. (AR)

Fibre2Fashion News Desk - India

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