Home / Knowledge / News / Textiles / Make handloom tradition centrepiece of fashion: PM Modi
Make handloom tradition centrepiece of fashion: PM Modi
07
Aug '15
Modi launching the India Handloom logo/Courtesy: PIB
Modi launching the India Handloom logo/Courtesy: PIB
There is a need to re-orient fashion and design education in India, and make the country’s handloom tradition the centrepiece of fashion for India and the world, Prime Minister Narendra Modi said today.
 
The handloom sector has inherent strengths that need to be marketed, and the scope of online sale of handloom products needs to be enlarged, Modi said at the University of Madras in Chennai during the launch of the National Handloom Day.
 
At the event, Modi, accompanied by textiles minister Santosh Kumar Gangwar, unveiled the logo of the Indian Handloom mark/brand. He presented the Indian Handloom mark to three recipients—the Tangail saree, the Tanchoi saree and the Salem silk dhotis.
 
Urging people to increase the use of handlooms in their daily lives, Modi said handlooms constitute only 15 per cent of the clothes people use as of today. If this use be increased by five per cent, then the handloom sector will grow by 33 per cent.
 
To boost the growth of handloom sector, he said there is a need to popularise handlooms among the youth. He suggested that at least ten films should be produced in a year, where only handlooms are used.
 
Modi also conferred the Sant Kabir awards and National awards for 2012, 2013 and 2014 to handloom personalities.
 
August 7 was chosen as the date to commemorate the National Handloom Day as it was on this date in 1905 that the Swadeshi movement was launched.
 
“Observance of National Handloom Day would generate awareness about the importance of handloom industry as a part of our rich heritage and culture, promote handloom products and lead to increase in income of weavers as well as enhance their confidence and pride,” said an official statement.
 
Over 43 lakh people are engaged in handloom weaving and allied activities in India as per the last handloom census. This industry is a source of livelihood to large section of rural population particularly women, and below poverty line (BPL) families.
 
It is estimated that nearly 95 per cent of the total global handwoven fabric is produced in India. (RKS)
 
Click here to read a related article.
 

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search