Domestic sewing machine industry has been on a high growth path since the year 2000. This is on account of the fast paced development of the apparel manufacturing industries in many countries like India, Bangladesh and Vietnam. The Chinese sewing machine industry alone accounts for over 70 percent of all global supplies.
However, the deep malaise affecting the sewing machine manufacturers is that they are all manufacturing products similar in technology, which is sometimes also outdated and obsolete.
Secondly, production capacities are very high which leads to supply outstripping demand. This also leads to a buyers market where by the buyers dictate the prices which in turn lead to a price war among the sewing machine manufacturers.
Experts have suggested that the sewing machine manufacturers should upgrade by adopting new technology and differentiate themselves through variety of quality products.
The Chinese sewing machine associations should take the initiative in this regard to guide and help the manufacturers to upgrade themselves technologically and avoid price wars.
Fibre2fashion, News Desk - China
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