Home / Knowledge / News / Textiles / Benefits of sleeping with wool highlighted at Heimtextil
Benefits of sleeping with wool highlighted at Heimtextil
Jan '08
The natural, sustainable and biodegradable properties of Australian wool will feature on the Woolmark stand at the world's largest textile trade show, Heimtextil in Frankfurt, Germany this week.

At the same time the display will tell the story of the journey from the sheep's back to the retail floor. This educational aspect will include information brochures and has been added to the stand in response to feedback from visitors and clients at last year's event.

The benefits of sleeping with wool will be highlighted in the range of innovative products displayed. Wool bedding products enjoy not only the natural features of comfort and quality, the moisture retention and wicking properties of wool help you to stay at a comfortable temperature and dry, with less sweating and overheating.

Staff from Australia, The Netherlands, Germany, China and Japan will be on hand to answer questions and offer guidance on the best choice of wool fibre for product performance to meet consumer expectations.

The floor-to-ceiling Australian bedroom display will feature:
• Australian Merino Carpet from long standing Australian licensee Godfrey Hirst Carpets
• Life Textiles furnishing fabrics in Australian Merino from Australian licensee Instyle Contract Textiles
• Mycraloft machine washable wool fill from Australian licensee G H Michell Pty Ltd
• felted wool rugs from Japanese licensee Aviland
• mattress layers from German licensee German Wool Bedding Club

This year several international licensees will be joining Woolmark on the stand with their own spaces. Heimtextil is an opportunity for Australian Wool Innovation, through its Woolmark subsidiary, to educate industry about the aesthetic appeal, natural, sustainable and practical benefits of wool bedding products helping encourage them to use more wool in their ranges.

Australian Wool Innovation Limited

Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Abhishek Samdaria

GST will certainly reduce a lot of paperwork in future

Nuno Venda

‘There has been an increase in demand for water based inks, rather than...

Janak Dhamanwala & Sunil Dhamanwala

Moving towards sustainability is also a social change

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search