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KING SIZE tradeshow draw huge footfalls
25
Jan '08
More than 99,500 international fashion professionals visited the 18th BREAD & BUTTER – tradeshow for selected brands in Barcelona.

KING SIZE was the theme of this year's BREAD & BUTTER and an appropriate slogan for the event, which reported an estimated 20% increase in visitors in comparison to the previous year. Even the record attendance set in July 2007 could climb another 9% in 2008.

On the first day, immediately following the fair's opening, exhibitors were thrilled by the exceptional attendance at their stands. The halls were full and trade visitors were enthused by the creativity of many brands. Companies such as Nike, Ed Hardy, Converse and Nudie Jeans felt right at home in the Fira de Barcelona and promoted their collections in individual presentations outside the fair's halls.

Karl-Heinz Müller: “It was fabulous, better than ever before, almost everything was perfect! The weather was fantastic, 'early spring' in Barcelona, and the mood was excellent. It was our masterpiece, our greatest success to date. Our campaign was right on target. All of Barcelona and the international fashion world were attuned to KING SIZE.”

Especially noteworthy is the growth in Scandinavian attendance. More than 1,000 additional visitors from this specific region were recorded in attendance this year, in comparison to the 2007 winter fair. The number of participants from Denmark alone more than doubled.

Additionally, BBBarcelona 2008 reported approximately a 34% increase in visitors from France, while the number of participants from Great Britain rose 28.5%.


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