Home / Knowledge / News / Textiles / Counting sheep in bed in Frankfurt
Counting sheep in bed in Frankfurt
24
Jan '08
Australian Merino wool featured strongly this month at the world's largest trade show for home and contract textiles, Heimtextil, held in Frankfurt, Germany.

As well as showcasing the unique features of the fibre at the Woolmark stand, the display told the journey of wool from sheep to shop window.

One particular range of products highlighted at Heimtextil was wool bedding products.

A ground-breaking Sleeping Comfort Study funded by Australian Wool Innovation (AWI) and conducted by The Woolmark Company and the University of Sydney concluded that wool is an ideal bedding fabric.

The moisture retention and wicking features of wool keep the sleeper dry and at a comfortable temperature throughout the night, not to mention the natural comfort that Merino wool provides.

A bedroom display showcased:
• Australian Merino Carpet from long standing Australian licensee Godfrey Hirst Carpets
• Life Textiles furnishing fabrics in Australian Merino from Australian licensee Instyle Contract Textiles
• Mycraloft machine washable wool fill from Australian licensee G H Michell Pty Ltd
• Felted wool rugs from Japanese licensee Aviland
• Mattress layers from German licensee German Wool Bedding Club

The stand was the perfect platform to promote the natural, comfortable and practical applications of Merino wool in bedding products to the textile industry. It can now be adopted by bedding product licensees to develop and market in a range of products.

The educational display of these products at Heimtextil will assist global manufacturers and retailers in developing a better understanding of the qualities of the fibre, thus positioning them to better market the products to their consumers.

Wool Is Best


Must ReadView All

Textiles | On 24th Jun 2017

Applied DNA to tag cotton for 2017/18 US ginning season

Applied DNA, provider of DNA-based supply chain security,...

Apparel/Garments | On 24th Jun 2017

NPD Group launches Trend Tracker for apparel trends

Global information company the NPD Group has launched Trend Tracker,...

Textiles | On 24th Jun 2017

Cotton USA’s first innovation competition in UK ends

Cotton USA has announced the successful close to its first innovation ...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search