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Counting sheep in bed in Frankfurt
Jan '08
Australian Merino wool featured strongly this month at the world's largest trade show for home and contract textiles, Heimtextil, held in Frankfurt, Germany.

As well as showcasing the unique features of the fibre at the Woolmark stand, the display told the journey of wool from sheep to shop window.

One particular range of products highlighted at Heimtextil was wool bedding products.

A ground-breaking Sleeping Comfort Study funded by Australian Wool Innovation (AWI) and conducted by The Woolmark Company and the University of Sydney concluded that wool is an ideal bedding fabric.

The moisture retention and wicking features of wool keep the sleeper dry and at a comfortable temperature throughout the night, not to mention the natural comfort that Merino wool provides.

A bedroom display showcased:
• Australian Merino Carpet from long standing Australian licensee Godfrey Hirst Carpets
• Life Textiles furnishing fabrics in Australian Merino from Australian licensee Instyle Contract Textiles
• Mycraloft machine washable wool fill from Australian licensee G H Michell Pty Ltd
• Felted wool rugs from Japanese licensee Aviland
• Mattress layers from German licensee German Wool Bedding Club

The stand was the perfect platform to promote the natural, comfortable and practical applications of Merino wool in bedding products to the textile industry. It can now be adopted by bedding product licensees to develop and market in a range of products.

The educational display of these products at Heimtextil will assist global manufacturers and retailers in developing a better understanding of the qualities of the fibre, thus positioning them to better market the products to their consumers.

Wool Is Best

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