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Royal Velvet to launch product line for Bed Bath & Beyond
21
Feb '08
Iconix Brand Group Inc announced that its recently acquired home brand, Royal Velvet will launch an exclusive product line for Bed Bath & Beyond this spring. The exclusive product line will capitalize on Royal Velvet's leadership position as a color authority and include towels, rugs, sheets, shower curtains and basic bedding. Li & Fung is the lead licensee for Royal Velvet and will develop and manufacture the product. Mowhawk Industries is the licensee for Royal Velvet bath rugs.

Neil Cole, CEO, Iconix, stated, "Our goal since purchasing Royal Velvet has been to solidify a powerful distribution partner for the brand. Bed Bath & Beyond is an incredible retailer and we are thrilled to partner with them. Our strategy is to bring excitement and innovative marketing to the home industry. We are committed to investing in advertising and marketing to build Royal Velvet at Bed Bath & Beyond."

According to Rick Darling, President of Li & Fung USA, "The Royal Velvet product at Bed Bath & Beyond will offer their customers an exceptional level of quality and value. We are very excited about the opportunity at Bed Bath & Beyond and the unique marketing support from Iconix."

Iconix Brand Group Inc

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