Home / Knowledge / News / Textiles / 'A Natural Part of Everyday Life' targets mall consumers
'A Natural Part of Everyday Life' targets mall consumers
13
May '08
In a continuing effort to communicate the natural attributes of cotton to the public, Cotton Incorporated has developed “A Natural Part of Everyday Life”; a branding campaign that will appear in approximately 85 malls throughout all 50 states.

"A Natural Part of Everyday Life" spotlights the new Natural™ trademark while showcasing images of people enjoying life - in fashionable cotton clothing.The campaign will change seasonally; targeting the mall consumer who according to the Lifestyle Monitor, visits the mall approximately 2.9 times a month.

"It was very important for us to break through the clutter in sustainability marketing that can sometimes confuse the consumer," states Paula G. Rosario, vice president, strategic alliances – consumer marketing, Cotton Incorporated.

“This program was developed to communicate a sincere and relative message to consumers regarding the only natural choice – cotton. The concept 'A Natural Part of Everyday Life' simply states the obvious.”

The campaign invites the customer to experience cotton on various levels. Activities include a four tier marketing strategy that involves traditional marketing, sweepstakes, gift-with-purchase and online components.

Visit TheFabricOfOurLives.com to view participating mall groups and to enter "The Natural Part of Everyday Life" sweepstakes where 10 winners will receive a custom Cotton iPod shuffle.

Cotton Incorporated worked with Prisma Inc. in creating “The Natural Part of Everyday Life” campaign. Prisma Inc, is a marketing communications and design firm based in Pittsburgh with clients in B2B and B2C all over the country. Prisma Inc's particular focus is centered on branding and market strategies,
retail promotion, package design and strategic direction for brands such as HJ Heinz, GlaxoSmithKline, Berner International, Weavertown, Walmart/NASCAR and others.

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.

Cotton Incorporated


Must ReadView All

Courtesy: The White House

Textiles | On 21st May 2018

China, US put trade war on hold

Following weeks of uncertainty over imposition and counter-imposition ...

Equate posts best Q12018 results since inception

Textiles | On 21st May 2018

Equate posts best Q12018 results since inception

Equate Group's first quarter results for 2018 are the best since its...

Over 60% retailers already have IoT platforms: IDC

Apparel/Garments | On 21st May 2018

Over 60% retailers already have IoT platforms: IDC

Retail organisations are adopting IoT platforms and more than 60 per...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Urmil Arya

Sushila International, a well established textile organisation established ...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search