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Raymond endeavors to set up 11 'Be: HOME' outlets
20
May '08
Raymond Limited, India's leading Textile and Apparel Company announced the launch of a new retail venture.

The company is entering into the home living segment with the launch of 'Be: HOME' - a specialty multi brand Home Retail chain.

The exclusive brand presents contemporary and elegant, tasteful soft home furnishings & home décor accessories.

The first Be: HOME flagship store was inaugurated by Mrs. Nawaz Singhania. Located at Juhu, Mumbai, the store brings forth an assorted offering of home and home décor accessories under one roof.

Conforming to Raymond's philosophy of Excellence, Quality & Leadership, Be: Home offer products that provide comfort, along with the style.

The brand focuses on touching every aspect of the home living needs of a family, across a broad cross-section of categories - Home Décor, Bed Linen, Dining, Bath & Spa and Easy Wear.

Spanning from a mid to premium price range, Be: HOME provides an interesting assortment of wall décor, bed linen, vases, apparels, robes, gourmet cooking range, candles, quilts, blankets and much more to make your homes into an aesthetic and tasteful space.

Commenting on the occasion, Mr. Gautam Hari Singhania, Chairman and Managing Director, Raymond Ltd. said, “Raymond is present across various segments in the business of fashion and lifestyle.

With the launch of Be: HOME, Raymond is entering into the home living segment ,one of the fastest growing segments in India and a natural fit into our overall growth strategy. With Be: HOME, we hope to give to our customers a whole new experience to look forward to!”

Raymond endeavours to set up around 11 'Be: HOME' Exclusive Brand Outlets across key metros in India ending 2008 and have a countrywide distribution network for bed & bath category.

Raymond Ltd

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