Home / Knowledge / News / Textiles / Young adults to create a unique decorating style with Dorm Life
Young adults to create a unique decorating style with Dorm Life
Jul '08
Just in time for Back-to-School, J. C. Penney Company Inc launched Dorm Life, a comprehensive modern lifestyle brand for today's design-savvy young adults. Available in-store, online at jcp.com and via catalog, Dorm Life spans multiple home categories, offering style and quality at smart prices with a collection of coordinated items that can be mixed and matched to create a unique personal decorating style.

"Leaving home for the first time provides young adults their first opportunity to create a home that expresses their own decorating style," said Jeff Allison, executive vice president of home for JCPenney "We believe Dorm Life - with its coordinated looks and convenient functionality - will resonate strongly with this customer segment, enabling them to easily create a space that fits their unique style preference and giving them yet another reason to shop JCPenney this Back-to-School season."

Designed, developed and sourced in-house, Dorm Life features a collection of stylish and high quality items perfect for furnishing a college dorm or off-campus apartment. The collection includes an assortment of bedding and bath items, along with lighting, area rugs and decorative accessories as well as furniture such as desks, shelving, chairs and ottomans, all of which provide a fresh, updated and contemporary look.

Items such as reversible comforters, ottomans featuring hidden storage, mirrored clocks, and desk lamps with built-in mp3 docking stations, bring functionality to the collection. Dorm Life will fall into JCPenney's "good" pricing category,

Students visiting www.jcp.com can find a link to a Dorm Life Facebook page, which features the line of dorm furnishings, along with an online guide featuring tips, checklists, an online interactive game, and more. Students can also register for items via JCPenney's online dorm gift registry, a perfect solution for friends and family giving graduation gifts.

And with JCPenney's convenient "Shop Here, Pick Up There" service, all items bought online at jcp.com can be shipped directly to a local JCPenney store in the student's college town for easy pick-up.

Dorm Life will be featured in-store with special "hot zones" throughout the Home department and be supported by direct mail, preprint, specialty catalog and Internet marketing.

J. C. Penney Company Inc

Must ReadView All

Apparel/Garments | On 26th Oct 2016

SGS develops 4C chemical management model for apparel

SGS, a leading inspection, auditing, certification, testing, and...

Textiles | On 26th Oct 2016

Platinum Equity acquires International Textile Group

International Textile Group (ITG) has been acquired by Platinum...

Information Technology | On 26th Oct 2016

EFI & Konica Minolta to sell cloud-based MIS solutions

Electronics For Imaging, Inc. (EFI), a global technology company...

Interviews View All

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search