Home / Knowledge / News / Textiles / Young adults to create a unique decorating style with Dorm Life
Young adults to create a unique decorating style with Dorm Life
08
Jul '08
Just in time for Back-to-School, J. C. Penney Company Inc launched Dorm Life, a comprehensive modern lifestyle brand for today's design-savvy young adults. Available in-store, online at jcp.com and via catalog, Dorm Life spans multiple home categories, offering style and quality at smart prices with a collection of coordinated items that can be mixed and matched to create a unique personal decorating style.

"Leaving home for the first time provides young adults their first opportunity to create a home that expresses their own decorating style," said Jeff Allison, executive vice president of home for JCPenney "We believe Dorm Life - with its coordinated looks and convenient functionality - will resonate strongly with this customer segment, enabling them to easily create a space that fits their unique style preference and giving them yet another reason to shop JCPenney this Back-to-School season."

Designed, developed and sourced in-house, Dorm Life features a collection of stylish and high quality items perfect for furnishing a college dorm or off-campus apartment. The collection includes an assortment of bedding and bath items, along with lighting, area rugs and decorative accessories as well as furniture such as desks, shelving, chairs and ottomans, all of which provide a fresh, updated and contemporary look.

Items such as reversible comforters, ottomans featuring hidden storage, mirrored clocks, and desk lamps with built-in mp3 docking stations, bring functionality to the collection. Dorm Life will fall into JCPenney's "good" pricing category,

Students visiting www.jcp.com can find a link to a Dorm Life Facebook page, which features the line of dorm furnishings, along with an online guide featuring tips, checklists, an online interactive game, and more. Students can also register for items via JCPenney's online dorm gift registry, a perfect solution for friends and family giving graduation gifts.

And with JCPenney's convenient "Shop Here, Pick Up There" service, all items bought online at jcp.com can be shipped directly to a local JCPenney store in the student's college town for easy pick-up.

Dorm Life will be featured in-store with special "hot zones" throughout the Home department and be supported by direct mail, preprint, specialty catalog and Internet marketing.

J. C. Penney Company Inc


Must ReadView All

Courtesy: BekaertDeslee

Textiles | On 23rd Oct 2017

BekaertDeslee to expand North American facility

BekaertDeslee, one of the largest manufacturer of mattress textiles...

Courtesy: A&E

Textiles | On 23rd Oct 2017

A&E unveils Magic using Repreve sewing thread

American & Efird (A&E), a leading developer of industrial and...

Courtesy: Messe Frankfurt

Textiles | On 23rd Oct 2017

Over 4,000 exhibitors attend Intertextile Shanghai 2017

Another successful Intertextile Shanghai Apparel Fabrics has wrapped...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.1%
No
12.7%
Skip
11.3%

Total Votes: 71

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
28.2%
Skip
9.9%

Total Votes: 71

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.9%
No
9.9%
Skip
4.2%

Total Votes: 71

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
76.1%
No
11.3%
Skip
12.7%

Total Votes: 71


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search