Home / Knowledge / News / Textiles / Young adults to create a unique decorating style with Dorm Life
Young adults to create a unique decorating style with Dorm Life
08
Jul '08
Just in time for Back-to-School, J. C. Penney Company Inc launched Dorm Life, a comprehensive modern lifestyle brand for today's design-savvy young adults. Available in-store, online at jcp.com and via catalog, Dorm Life spans multiple home categories, offering style and quality at smart prices with a collection of coordinated items that can be mixed and matched to create a unique personal decorating style.

"Leaving home for the first time provides young adults their first opportunity to create a home that expresses their own decorating style," said Jeff Allison, executive vice president of home for JCPenney "We believe Dorm Life - with its coordinated looks and convenient functionality - will resonate strongly with this customer segment, enabling them to easily create a space that fits their unique style preference and giving them yet another reason to shop JCPenney this Back-to-School season."

Designed, developed and sourced in-house, Dorm Life features a collection of stylish and high quality items perfect for furnishing a college dorm or off-campus apartment. The collection includes an assortment of bedding and bath items, along with lighting, area rugs and decorative accessories as well as furniture such as desks, shelving, chairs and ottomans, all of which provide a fresh, updated and contemporary look.

Items such as reversible comforters, ottomans featuring hidden storage, mirrored clocks, and desk lamps with built-in mp3 docking stations, bring functionality to the collection. Dorm Life will fall into JCPenney's "good" pricing category,

Students visiting www.jcp.com can find a link to a Dorm Life Facebook page, which features the line of dorm furnishings, along with an online guide featuring tips, checklists, an online interactive game, and more. Students can also register for items via JCPenney's online dorm gift registry, a perfect solution for friends and family giving graduation gifts.

And with JCPenney's convenient "Shop Here, Pick Up There" service, all items bought online at jcp.com can be shipped directly to a local JCPenney store in the student's college town for easy pick-up.

Dorm Life will be featured in-store with special "hot zones" throughout the Home department and be supported by direct mail, preprint, specialty catalog and Internet marketing.

J. C. Penney Company Inc


Must ReadView All

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Textiles | On 27th Jul 2017

Global yarn production improved 30% q-o-q in Q1: ITMF

In the first quarter of 2017, global yarn production rose by almost...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X